Senior Digital Acquisition Engineer

Company Overview:

At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation.

If you're looking to make an impact and grow with a team that values you, come join us!

Job Description

Paid acquisition depends on trustworthy measurement. In this role, you will serve as the technical owner of acquisition measurement, ensuring every major campaign and business-line launch has the tracking, data quality, monitoring, and integrations needed to optimize confidently. You will implement, troubleshoot, and maintain conversion tracking; diagnose feed and attribution issues; and build and maintain server-side measurement capabilities that protect signal quality across the paid media ecosystem.

This position brings critical work in-house that is currently supported by an external vendor. You will provide dedicated, full-time capacity, retain institutional knowledge, and partner closely with Growth, Marketing, Product, Engineering, and other technical stakeholders. The role is expected to build durable internal expertise, documentation, and monitoring rather than rely on external execution.

How you’ll make an impact:

• Own the design, implementation, QA, and ongoing maintenance of conversion tracking across paid channels and Snap Finance business lines.
• Build and maintain server-side tracking solutions, including Conversions API and Enhanced Conversions, to improve signal quality and measurement resilience.
• Monitor campaign feeds, metadata, sitemaps, tracking events, and service health for downtime, stale content, broken tags, and other issues that can affect acquisition performance; investigate root causes and drive issues through resolution.
• Create automated monitoring and alerting through GitHub Actions and related tools; improve existing meta tag, sitemap, and brand spoof detection checks.
• Partner with Paid Media, Growth Analytics, Engineering, Product, and external platform partners to define tagging requirements, investigate issues, and resolve root causes quickly.
• Validate tracking and feed behavior before launches and major campaign changes, documenting test results, known risks, and release readiness.
• Investigate discrepancies in CAC, ROAS, originations, attribution, and platform reporting; determine whether changes reflect true performance, tracking failures, feed issues, attribution logic, or platform reporting differences; and identify the appropriate corrective action.
• Support integrations involving LiveRamp, advertising platforms, and marketing data systems.
• Develop and maintain clear technical documentation, runbooks, and ownership processes so acquisition management infrastructure remains supportable as the business grows.
• Identify opportunities to use automation and anomaly detection to reduce manual checks while maintaining appropriate human review.

What you’ll need to succeed:

• 5 or more years of progressive experience in digital analytics, marketing technology, ad technology, web analytics engineering, or a related technical field.
• Hands-on experience implementing, testing, troubleshooting, and maintaining conversion tracking across paid media platforms.
• Hands-on experience designing or implementing server-side tracking solutions, including Conversion API, Enhanced Conversions, event schemas, and signal-quality considerations.
• Hands-on proficiency with JavaScript web technologies, including browser events, APIs, HTTP requests, cookies, pixels, tags, and data layers.
• Working proficiency with SQL and experience using first-party or warehouse data to validate conversion events, attribution, and paid-platform reporting.
• Experience monitoring and troubleshooting data feeds, tracking health, site metadata, or other production signals and diagnosing failures.
• Ability to write clear technical documentation and communicate effectively with technical and non-technical partners.
• Demonstrated ability to independently troubleshoot production issues, trace problems to root cause, determine appropriate remediation, and communicate technical findings to both technical and non-technical stakeholders.
• Experience with tag management systems, webhooks, data warehouses, or marketing data pipelines.
• Ability to operate as the technical owner of acquisition measurement, proactively identifying risks and improvement opportunities rather than relying solely on assigned implementation requests.

What would make you stand out:

• Experience with GitHub Actions or similar automation and monitoring tools.
• Experience with LiveRamp, Google Customer Match, Google Ads, Meta, or comparable advertising and audience platforms.
• Experience supporting financial services, consumer lending, e-commerce, or other regulated or high-volume acquisition environments.
• Familiarity with anomaly detection, automated QA, brand safety, or brand spoof detection.

Why Join Us:

• Generous paid time off

• Competitive medical, dental & vision coverage

• 401K with company match for US

• Company-paid life insurance

• Company-paid short-term and long-term disability

• Access to mental health and wellness resources

• Company-paid volunteer time to do good in your community

• Legal coverage and other supplemental options

• A value-based culture where growth opportunities are endless

More:

Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com.

California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice