Social Media Manager

Description

The Social Media Manager will own the strategy, content, and performance of all social media platforms - including Instagram, TikTok, YouTube, Facebook, and emerging channels. This role blends creativity and analytics, requiring both a deep understanding of content trends and the ability to translate insights into growth strategies.

The ideal candidate is a dynamic storyteller, culture-driven, and highly organized - someone who thrives in a fast-paced environment and knows how to build authentic connections through social media platforms.

Key Responsibilities:

• Strategy Development: Create and execute a comprehensive social media strategy that drives awareness, engagement, and brand affinity.
• Content Creation: Collaborate with internal teams and creators to develop high-quality, on-brand content including posts, videos, Reels, and Stories.
• Community Engagement: Manage daily interactions across platforms - responding to comments, DMs, and mentions to nurture an active and positive community.
• Trend Monitoring: Identify and capitalize on social media trends, sound bites, and cultural moments aligned with the brand’s voice and audience.
• Performance Analysis: Track and report key performance metrics (engagement, reach, follower growth, conversions) and use data to inform strategy.
• Influencer Collaboration: Partner with creators, ambassadors, and influencers to drive awareness, generate UGC, and expand brand reach.
• Cross-Functional Coordination: Work closely with the Marketing, Creative, and E-Commerce teams to align campaigns and product launches across all channels.
• Content Calendar Management: Maintain an organized content calendar and ensure consistent posting cadence.
• Brand Consistency: Uphold brand voice, messaging, and visual identity across all social platforms.

Requirements

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 3-5 years of experience managing social media for a consumer brand, preferably in CPG, DTC, or health and wellness industries.
• Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms.
• Proven experience growing engaged social communities and driving measurable results.
• Strong creative judgment with the ability to guide content creation and storytelling.
• Familiarity with analytics tools such as Sprout Social, Later, Meta Business Suite, or TikTok Analytics.
• Excellent communication, organization, and project management skills.

Preferred:

• Experience collaborating with influencer marketing and UGC programs.
• Familiarity with TikTok Shop and social commerce integrations.
• Basic experience with photo and video editing tools (Canva, CapCut, Adobe Suite).
• Understanding of performance metrics and how social supports e-commerce conversion.
• Passion for wellness, lifestyle, and digital storytelling.

Benefits:

• Company paid Medical, Dental, and Vision Insurance
• 401(k) plan with employer matching
• Company paid Life Insurance
• Paid Time Off
• Fun Company Events
• Company paid lunches 3x week
• Onsite Fitness Gym
• Employee Discounts

Salary Description

$29.80 - $33.65 / hour