Head of Programmatic
Confirmed on the employer's own hiring board on Oct 29, 2026. First seen by Alion on Sep 16, 2026. Soft2Bet scores B on the Alion truth index.
Are you eager to expand your career in Programmatic Advertising while supporting high-impact acquisition efforts in a fast-moving iGaming environment?
Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.
Location: Limassol, Cyprus (100% On-site)
Work Mode: Full-time (Remote/Hybrid not available)
The Role
As a Head of Programmatic, you will lead our high-performing programmatic function and shape the future of digital media for scaling global brands. In this pivotal leadership role, you will completely own the strategic direction, operational excellence, and technological innovation across all programmatic channels. You will serve as a key driver of cross-functional alignment, leading an expert team to ensure programmatic media delivers measurable, macro-level business impact at scale.
What You’ll Do
- Drive Leadership & Team Development: Inspire, mentor, and grow the programmatic department, defining team structures, development roadmaps, and hiring plans to foster a culture of accountability and continuous learning.
- Own Strategic Direction: Establish the long-term programmatic strategy across display, video, native, direct display deals, CTV, and emerging channels, ensuring perfect alignment with overarching marketing and commercial objectives.
- Ensure Operational Excellence: Oversee full-funnel programmatic operations-including audience strategy, platform selection, bidding frameworks, and optimization methodologies-while establishing repeatable global playbooks.
- Manage Performance & Reporting: Lead the creation of advanced performance dashboards and executive-level presentations, translating complex data into actionable recommendations that influence company-wide decisions.
- Champion Innovation: Stay ahead of fast-evolving industry trends (such as AI, identity solutions, and privacy regulations) while building strategic relationships with major platforms, DSPs, SSPs, and ad tech vendors.
What We’re Looking For
- Proven Leadership: 7+ years of experience in programmatic advertising, with at least 3 years directly leading, scaling, and managing high-performing ad tech teams.
- Ecosystem Expertise: Expert-level knowledge of the programmatic landscape, including auction dynamics, identity frameworks, measurement, and core ad tech infrastructure.
- Platform Mastery: Hands-on and managerial experience with major platforms such as DV360, Adform, The Trade Desk, Criteo, and AdRoll.
- Analytical & Stakeholder Skills: A deeply analytical mindset capable of translating complex datasets into business growth, paired with the confidence to influence senior stakeholders.
- Adaptability: The ability to navigate rapidly evolving technologies, industry privacy changes, and shifting market conditions with ease.
- Strategic Disposition: Strong strategic planning skills with a demonstrated track record of pitching marketing initiatives to key stakeholders.
Why Join Soft2Bet?
- 24 vacation days
- Private Health Insurance
- Highly competitive executive salary package with performance-driven bonuses
- Full relocation support to the beautiful, tech-forward hub of Limassol, Cyprus
- The autonomy to shape an entire programmatic function and choose cutting-edge tech stacks.
- Collaboration with top-tier international experts in a rapidly expanding creative agency
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