Social User Acquisition Manager

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

  Location:  Limassol, Cyprus (100% On-site)

  Work Mode:  Full-time (Remote/Hybrid not available)

 The Role

We are seeking a strategic, data-driven Social User Acquisition Manager to lead high-budget user acquisition strategies across a dynamic portfolio of mobile game titles. In this role, you will take ownership of scaling UA campaigns on social ad networks-specifically Facebook-while combining analytical rigor with creative experimentation. It is a high-impact opportunity to shape mobile growth, optimize multi-channel performance, and partner directly with key internal and external stakeholders.About the Client

 What You’ll Do

• Drive  comprehensive mobile growth and user acquisition (UA) strategies across multiple mobile game titles.
• Manage and optimize  high-budget UA and retargeting campaigns on social ad networks, with a primary focus on Facebook.
• Build and maintain  strategic relationships with acquisition partners and internal cross-functional stakeholders (creative, compliance, and UA teams).
• Research and test  new technologies, ad formats, and acquisition channels to continuously boost campaign performance.
• Analyze  complex campaign data to identify emerging trends, extract actionable insights, and optimize strategy accordingly.
• Collaborate  closely with the creative team to design, test, and iterate engaging ad concepts grounded in performance data.
• Deliver  regular performance reports, executive summaries, and growth recommendations to the management team.

 What We’re Looking For

• Experience: 3+ years of performance marketing experience managing high-budget UA and retargeting campaigns on social platforms  (Facebook expertise is mandatory).
• Analytical Mindset: Strong data analysis capabilities with hands-on experience running, evaluating, and scaling performance tests on Facebook.
• Technical Skills: Proven ability to manipulate and analyze large datasets, supported by high proficiency in Microsoft Excel.
• Attribution Knowledge: Deep understanding of mobile attribution tracking, postback mechanics, and the impact of Apple's SKAdNetwork (SKAN) on performance measurement.
• Problem-Solving & Communication: Excellent organizational, analytical, and presentation skills to influence strategic business decisions.
• Advanced Analytics (Bonus): Practical experience with Power BI or equivalent data visualization tools is a plus.
• Language Skills: Full fluency in spoken and written English.

 Why Join Soft2Bet?

• 24 vacation days
• Private Health Insurance
• Highly competitive executive salary package with performance-driven bonuses
• Full relocation support to the beautiful, tech-forward hub of Limassol, Cyprus
• The autonomy to shape an entire programmatic function and choose cutting-edge tech stacks.
• Collaboration with top-tier international experts in a rapidly expanding creative agency

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