UX Designer

Location: Cheltenham, Gloucestershire The role We are looking for an experienced UX Designer to join our Digital Experience team and help shape the future of digital products and services across the Group. Reporting to the Head of Digital Experience and Delivery, you will lead user experience activities from early discovery through to validated, build-ready solutions, ensuring our digital experiences are intuitive, accessible and aligned with customer and business needs. As the UX specialist on assigned products, you will work closely with Business Units, Product Owners, Engineers and UI Designers to transform customer insights into engaging digital experiences.

You will champion user-centred design, influence product direction and drive measurable improvements in customer outcomes across existing and future digital platforms. Key responsibilities Lead customer research activities, including interviews, workshops, site visits and observational studies to understand user needs and challenges. Analyse market trends, competitor offerings and user feedback to identify opportunities for innovation and improvement.

Develop personas, customer journeys, opportunity assessments and UX hypotheses to support product development decisions. Design user flows, information architecture, wireframes and interactive prototypes for complex digital products and services. Plan and facilitate usability testing, prototype validation and accessibility reviews, using findings to continuously improve the user experience.

Work within and contribute to the Group design system, helping develop consistent UX patterns and best practices. Collaborate with cross-functional teams in an agile environment to ensure solutions are delivered effectively and meet user needs. Advocate for accessibility and inclusive design, ensuring solutions meet recognised accessibility standards.

Present research findings and design recommendations to stakeholders, influencing decision-making through evidence-based insights. Your skills Proven experience in UX Design or Product Design, with a track record of leading UX activities from discovery through to product release. Strong research and analysis skills, with experience conducting qualitative and quantitative user research.

Expertise in information architecture, user flows, wireframing and prototyping. Proficiency with tools such as Figma, FigJam, Miro, Mural and user testing platforms. Knowledge of accessibility standards and inclusive design principles.

Strong product thinking and the ability to balance customer, commercial and business requirements. Excellent communication and stakeholder management skills, with the confidence to facilitate workshops and present recommendations to senior audiences. A collaborative mindset and experience working closely with Product Owners, Engineers and Designers within agile teams.

Experience of B2B, industrial, engineering, IoT or data-rich digital products would be advantageous. Experience designing AI-enabled products or services would be beneficial. If you're passionate about creating exceptional user experiences and want to influence the direction of innovative digital products used by customers around the world, we'd love to hear from you.