Senior Product Manager — Subscriptions (Freemium)

Spotify's mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators.

The Subscriptions Mission builds and evolves Spotify's subscription products and marketplace experiences to drive sustainable user and revenue growth globally. We focus on helping listeners discover, experience, and unlock the full value of Spotify through awareness, acquisition, activation, retention, and monetization.

We're looking for a Senior Product Manager to help shape the future of Spotify's Freemium experience, with a particular focus on India. You'll lead product initiatives that make Premium more compelling, improve the journey from Free to Paid, and create experiences that reflect the needs of local audiences. Working closely with engineering, design, data science, research, marketing, and regional teams, you'll turn consumer insights into meaningful product experiences that drive sustainable subscriber growth.

What You'll Do

• Own the product strategy and roadmap for Spotify's Freemium experience in India, identifying opportunities to grow Free and Premium audiences.
• Shape how listeners discover, understand, and experience Premium, creating compelling reasons to consider and choose a subscription.
• Lead the discovery, development, and launch of consumer-facing features, from early ideas and experimentation through rollout and iteration.
• Design locally relevant Premium experiences and propositions that reflect consumer needs, market dynamics, and different paths to subscription.
• Develop and run experiments that deepen our understanding of listener behavior, improve conversion, and create lasting value for subscribers.
• Use funnel, cohort, behavioral, and market insights to identify opportunities, set measurable goals, and prioritize initiatives with the greatest potential impact.
• Partner with engineering, design, research, marketing, partnerships, and regional teams to bring new experiences to life and adapt successful approaches across markets.
• Communicate product direction, results, and trade-offs to senior stakeholders, connecting listener experiences with subscriber growth and business outcomes.

Who You Are

• You have a strong track record in product management, bringing consumer-facing products and features to market at scale.
• You understand what makes a product valuable to consumers and how product experiences, positioning, and perceived value influence willingness to pay.
• You're experienced in using experimentation, A/B testing, and data analysis to inform product decisions and improve customer experiences.
• You can translate complex behavioral and market insights into clear product opportunities, priorities, and measurable outcomes.
• You understand the challenges of building products for diverse audiences and markets, balancing global product consistency with local relevance.
• You're a thoughtful collaborator who builds strong relationships across product, engineering, design, marketing, research, and regional teams.
• You're comfortable navigating ambiguity, making informed trade-offs, and adjusting direction as you learn.
• You communicate clearly, bring different perspectives into decision-making, and help teams align around shared goals.

Where You'll Be

• This role is based in London, UK or Stockholm, Sweden
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.