Product Marketing & Category Manager, Power Tools & Accesories

Category Product Expert - Power Tools and Accessories - Hybrid

Bogota, Colombia,

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

Our Latin America Group (LAG) is looking for a motivated, analytical, and business-oriented Category Product Expert to support the execution of the product and category strategy for Power Tools and Accessories in the Latin America region. This position will help drive profitable growth and improve performance across online and offline channels by collaborating with regional management, country marketing, sales, brand, digital, and eCommerce teams.

You’ll get to:

• Work alongside the regional Category Manager on the execution of categories, and product portfolio strategies in conjunction with Local marketing, Brand, Digital, Sales, and eCommerce teams.
• Coordinate New Product Innovation (NPIs) Launch Plans and cross-functional implementation, including transitions, forecasting, support materials, launch execution and performance analysis.
• Conduct market intelligence efforts, understanding distribution channels, competitive benchmarking, consumers and shoppers’ behavior and unmet customer needs, generating actionable insights and recommendations that support strategic decision-making.
• Act as the subject matter expert for the assigned product categories, including product features, applications, customer use cases, and competitive differentiation.
• Collaborate cross-functionally with product development, brand, and digital teams to support product positioning and clear value proposition messaging that resonates with the target persona.
• Development and maintenance of sales enablement tools including customer presentations, training materials, product launch materials, competitive comparisons, and selling guidance
• Work with local market teams to support sales channels, including training and creating excitement around consumer-driven solutions and the value proposition for consumers and end-users.
• Support category, innovation, and key initiatives performance monitoring and reporting providing insights and recommendations to improve or accelerate execution and results

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• 3+ years of product marketing, category management, trade marketing, or related commercial experience, preferably in multinational corporations with operations in Latin America.
• Experience in a market-facing or cross-functional role, such as supporting customer presentations, conducting competitor analysis, analyzing market trends, or supporting product/category planning.
• Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field.
• MBA preferred
• Solid knowledge of category management, portfolio analysis and market research.
• Strong analytical and financial acumen, including pricing analysis, margin understanding, ROI tracking, and ability to identify what is or is not working.
• Ability to present complex material concisely to a wide range of audiences, from internal teams to customers and leadership.
• Excellent oral and written communication skills in Spanish and English; Portuguese is a plus.
• Excellent interpersonal skills, with the ability to interact with colleagues, cross-functional teams, country teams, and third-party vendors.
• Experience in power tools, tools, hardware, home improvement, consumer durables, or CPG is a plus.
• Team player, self-starter, detail-oriented, and strong executor of consumer-driven and commercially focused initiatives.
• Proficient in Microsoft Office, including PowerPoint, Excel, Word, and collaboration tools such as Slack or similar platforms.

The Details:

You’ll receive a competitive salary and a great benefits plan.

And More:

We want our company to be a place you’ll want to be - and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-MV1

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.