Marketing Manager

EMPLOYMENT TYPE : Permanent

SECTOR : Marketing

BASIC SALARY : R70 000 - R80 000 + Benefits

START DATE : A.S.A.P

REQUIREMENTS:

• Relevant tertiary qualification in Marketing, Business, Communications, or a related field.
• A minimum of 5-7 years of marketing experience, including at least 2-3 years in a marketing management or senior leadership role.
• Experience in FMCG, food, ingredients, manufacturing, or a related industry would be advantageous.
• Proven managerial experience, including the ability to manage people, agencies, marketing campaigns, and budgets.
• A sound understanding of marketing principles, brand management, trade marketing, digital marketing, and customer marketing.
• Experience working closely with sales teams in a commercially driven environment.
• Strong analytical skills, with the ability to evaluate marketing performance, interpret data, and translate insights into actionable strategies.
• Excellent project management, organisational, and communication skills.
• Proficiency in Microsoft Office, particularly Outlook, and experience using relevant business systems.
• A strong understanding of the FMCG industry would be advantageous.
• Confident leader: Able to manage a team, make decisions, and take accountability with minimal supervision.
• Commercially minded: Understands how marketing contributes to business growth and profitability.
• Hands-on and solutions-focused: Proactive in solving problems and driving initiatives forward.
• Structured and organized: Able to manage multiple brands, projects, deadlines, and stakeholders effectively.
• Analytical: Uses data, KPIs, and commercial results to inform decisions.
• Creative yet practical: Balances innovative thinking with realistic execution and budget constraints.
• Collaborative: Builds strong working relationships with Sales, New Product Development (NPD), Operations, and external partners.
• Adaptable: Thrives in a fast-paced business environment with diverse products, customers, and marketing requirements.

DUTIES:

Marketing Leadership and Management:

• Lead, develop, and manage the marketing team, including brand and customer marketing functions.
• Oversee day-to-day marketing operations, priorities, resource allocation, and delivery.
• Translate strategic marketing objectives into actionable plans, campaigns, and measurable KPIs.
• Manage marketing budgets, timelines, and performance reporting.
• Promote accountability, collaboration, and continuous improvement within the team.

Brand and Campaign Management:

• Oversee the implementation of marketing strategies across multiple B2B and consumer brands.
• Manage integrated campaigns across digital, trade, retail, customer, and promotional channels.
• Ensure brand consistency and quality across all marketing activities.
• Oversee product launches, promotional campaigns, marketing materials, and brand activations.
• Manage external creative, digital, and media agencies, ensuring quality, efficiency, and value for money.

Customer and Trade Marketing:

• Collaborate closely with Sales to develop and execute marketing initiatives that support customer acquisition, product penetration, and sales growth.
• Oversee trade marketing programmes, in-store activations, merchandising, point-of-sale materials, and customer promotions.
• Support marketing activities across various sales channels, including retail, wholesale, and food-related business sectors.
• Ensure marketing programmes are practical, commercially relevant, and aligned with sales priorities.

Digital Marketing and Performance:

• Oversee digital marketing activities, including social media, Google Ads, websites, and online sales channels.
• Manage digital agencies and establish clear performance expectations and accountability.
• Monitor campaign performance, website traffic, lead generation, conversions, and return on digital investment.
• Identify opportunities to optimize digital spending and improve marketing effectiveness.
• Use data and insights to inform marketing decisions and future strategies.

Marketing Performance and Commercial Accountability:

• Establish and monitor meaningful marketing KPIs across brands, campaigns, and channels.
• Evaluate campaign effectiveness and marketing return on investment.
• Manage marketing expenditure and identify opportunities to improve cost efficiency.
• Provide regular performance reports, insights, and recommendations.
• Ensure marketing activities deliver measurable value and contribute to overall business growth.

• Monday to Thursday: 07:00 - 16:00
• Fridays: 07:00 - 14:15

Should you not hear back from us within 10 working days, please consider your application as unsuccessful. We will retain your credentials for future similar roles.