Growth Marketer

Main description. "We're looking for a hands-on Growth Marketer to design, run, and scale growth experiments that uncover the most effective ways to acquire new healthcare organizations. You'll combine data, customer insights, and creativity to identify high-impact opportunities, test them across multiple channels, and turn what you learn into repeatable systems that generate qualified pipeline.

What You'll Do

• Design, execute, and measure growth experiments across acquisition channels to identify the highest-leverage opportunities for generating qualified pipeline.
• Own the end-to-end execution of growth initiatives across paid, SEO, email, content, partnerships, webinars, and other acquisition channels-testing, learning, and iterating as you go.
• Define audience segments, messaging, and creative direction for campaigns
• Launch and optimize paid media across channels
• Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
• Analyze performance across channels to identify what drives growth and double down on what works
• Continuously test new channels, creative concepts, and conversion paths

Must-haves ...

• You have personally built and optimized growth initiatives end-to-end. We are not looking for someone who only owned strategy or only executed one channel.
• You have personally launched campaigns across multiple acquisition channels (paid, SEO, email, webinars, partnerships, content, etc.).
• You are highly data fluent. You can independently analyze funnel performance, identify bottlenecks, and recommend where we should invest next.
• You enjoy running experiments more than following playbooks.
• You've worked in an environment where there wasn't already a marketing machine to inherit.

You'll succeed if you ...

• Have 4-6 years of B2B SaaS demand-gen or growth marketing experience (healthtech a plus)
• You are comfortable with and use marketing analytics tools on a daily basis (GA4, HubSpot, Looker Studio, Mixpanel, Amplitude, or similar)
• Are obsessed with automation and AI-native demand generation, you leverage tools to move faster and smarter
• Can translate product benefits into clear, motivating campaign ideas that resonate with clinicians
• Are data-driven but creative, comfortable working from metrics and gut alike
• Understand how paid, organic, and content work together to create demand
• Thrive in a startup environment where you can build systems from scratch
• Bonus Point: Experience at a scale-up or high-growth startup
• Bonus Point: Background in healthtech or healthcare SaaS