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Salary
$70k – $75k per year
Location
In office (College Station)
Seniority
Senior · 5+ years exp
Visa
H-1B filings in 12 months: 2

Confirmed on the employer's own hiring board on Nov 3, 2026. First seen by Alion on Jul 16, 2026. Tecovas scores A on the Alion truth index.

Overview
Company
Impact
Profile match
Tecovas is a direct-to-consumer western wear brand headquartered in Austin, Texas, that designs and sells handcrafted cowboy boots, work boots, hats and western apparel for men, women and kids online and through its own stores. Founder Paul Hedrick started the company in 2015 by selling boots at markets and fairs, and it now runs a chain of retail stores across the United States, sells through wholesale partners and all products are still designed in Austin. It hires mainly store staff such as sales associates, seasonal associates, team leads and assistant store managers, plus design, wholesale and corporate roles.

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is passionate about offering an incredible customer experience for first-time boot buyers and western enthusiasts alike! We’re looking for a  Full-TimeStore Manager to join our team. As a Tecovas Retail Store Manager you will lead and inspire by taking a forward-thinking and Omni channel approach to the retail experience. Through genuine customer service, you will drive sales and create an environment that is engaging and inspiring to the customer.

Responsibilities will include:

LEADERSHIP & TEAM MANAGEMENT

  • Continuously talent plan to build a strong internal bench, maintain a network of great candidates, hire exceptional people, and create personalized succession paths.
  • Take responsibility for own development and professional growth; identify and train role replacement in preparation for career progression
  • Develop training plans that build skills and expertise and coach team members by providing timely and specific feedback to create a culture of action and accountability
  • Inspire teams through shared fate, creativity, empathy, and empowerment, tailoring motivation to the individual and leveraging the strengths of the team. Act as a brand ambassador reflective of the company values

CUSTOMER EXPERIENCE

  • Customer Engagement: Cultivate an environment of genuine customer connection by being highly focused on delivering exceptional customer experiences that are engaging, efficient and personalized
  • Retail Experience: challenge and inspire the team to elevate every aspect of the store experience through service, merchandising, and display to create a compelling atmosphere for the customer
  • Lead Change & Innovation: lead and support new ideas and initiatives to evolve the retail experience for the customer; drive sales and provide a store experience unique to Tecovas

VISUAL & BUSINESS OPERATIONS

  • Analyze sales and product to identify and interpret business opportunities for the store, customer and market
  • Effectively delegate and guide teams while at the same time allowing others the creativity to succeed by making strategic, business-impacting decisions
  • Collaborate with key partners to lead timely and effective execution of store controls and operating standards while assuming accountability for the store’s profitability
  • Manage visual execution while collaborating with key partners to assess timely and effective execution of store structure, display, merchandising while assuming accountability for the store’s profitability

COMMUNICATION & RELATIONSHIPS

  • Set clear objectives and expectations to drive a consistent store experience and ensure excellent operational and visual standards
  • Foster a culture of strong communication and teamwork in order to ensure a seamless balance of operational, visual and customer priorities and to facilitate problem-solving
  • Encourage and demonstrate adaptability; positively effecting change and enabling the team to successfully execute a shared vision

Qualifications:

  • 5+ years Retail Store Management experience (Multi-Unit Management experience highly desired)
  • Exceptional leadership, selling, and customer service skills
  • Strong organizational skills and attention to detail
  • Strong merchant skills and a history of delivering financial results
  • Proven record of hiring and developing great talent
  • Experienced in coaching, counseling & conflict resolution
  • Independent, proactive, results-driven work ethic
  • Utmost character, honesty, and transparency

Requirements:

  • High School Diploma required (College Degree preferred)
  • Continually able to stand/walk for extended periods of time, and be able to reach overhead, bend, squat, and kneel as you organize and stock inventory. 
  • Ability to deliver excellent customer service while implementing loss prevention practices
  • Able to lift up to 30lbs regularly
  • Able to regularly perform store maintenance tasks
  • Must be able to reliably commute to and from the work location
  • Must be available to work weekends (Friday, Saturday and Sunday), evenings and holidays as needed

Full-Time Benefits:

  • We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
  • Competitive salary: $70k-$75k  (commensurate with experience and qualifications)
  • Generous Employee Discount & Free Boots! 

About Us:

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through www.Tecovas.com, Tecovas Stores from coast to coast, and select wholesale partners. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note:  We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! 

We are an Equal Opportunity Employer and we encourage all qualified individuals to apply! Information collected during the application process is subject to our privacy policy . Please note: Offers of employment may be conditional pending the completion of standard onboarding procedures.

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