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Salary
$80k – $90k per year
Location
In office (Austin)
Seniority
Junior · 2+ years exp
Visa
H-1B filings in 12 months: 2

Confirmed on the employer's own hiring board on Oct 31, 2026. First seen by Alion on Oct 6, 2026. Tecovas scores A on the Alion truth index.

Overview
Company
Impact
Profile match
Tecovas is a direct-to-consumer western wear brand headquartered in Austin, Texas, that designs and sells handcrafted cowboy boots, work boots, hats and western apparel for men, women and kids online and through its own stores. Founder Paul Hedrick started the company in 2015 by selling boots at markets and fairs, and it now runs a chain of retail stores across the United States, sells through wholesale partners and all products are still designed in Austin. It hires mainly store staff such as sales associates, seasonal associates, team leads and assistant store managers, plus design, wholesale and corporate roles.

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for a Store Assortment Planner to help get the right assortment into every one of our stores. This role is part of our Planning & Allocation team, built to give each store an assortment that fits its space, its customer, and its potential. You'll build and execute store-level assortments across the entire line, from pre-season capacity and choice count planning through in-season reviews and adjustments, and bring recommendations backed by data to the team. Reporting directly to the Senior Manager, Allocation, you'll partner closely with Merchandise Planning, Merchandising, Visual Merchandising, and Retail Operations, to grow the function as it expands from store assortments today to department and class planning at the store level tomorrow.

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

What you’ll do:

Pre-Season Store Assortment Planning

  • Build and maintain store-level assortment plans for the entire line, including boots, apparel, and accessories
  • Prepare pre-season store capacity plans that translate fixtures and square footage into the right number of choices for each store
  • Recommend choice count (CC) targets and door counts each season, including the stores we plan to open, and execute assortments against the approved plan

Door & Format Planning

  • Recommend the store groups and clusters to develop each season, and prepare clear handoffs to partners ahead of the season
  • Build and execute assortments for our small-concept stores (under 2,500 sq ft), making a tighter footprint feel just as complete
  • Support assortment planning for our shop-in-shop (SIS) partner locations, executing door-level plans and recommending adjustments

In-Season Assortment Management

  • Monitor assortments door by door through the season, recommending and executing adjustments as performance, inventory, and store feedback evolve
  • Turn assortment decisions from NPD checks, NSO reviews, and store checks into accurate updates in Invent.ai, our allocation and replenishment platform

Space, Floor & Store Partnership

  • Partner with Visual Merchandising on space and floor planning so product placement and assortment decisions work together
  • Conduct store reviews, including New Store Opening (NSO) reviews about 45 days after opening and an annual review of select stores, and recommend assortment changes based on what you find
  • Conduct regular store checks to see how assortments are landing in practice, and bring field feedback back into the plan

Experience we’re looking for:

  • 2-4 years of experience in Retail Planning, Assortment Planning, Allocation, or Merchandising; exposure to store-level or multi-door planning is a plus
  • Retail experience; time spent working in stores or partnering with the field is a plus
  • Bachelor's degree in Business, Finance, Merchandising, or a related field
  • Strong analytical skills in Excel and AI tools
  • Familiarity with capacity planning, store clustering, and productivity metrics
  • Experience partnering cross-functionally and presenting recommendations to stakeholders
  • Ability to manage multiple timelines and recurring processes at once
  • Clear and effective communication skills, written and verbal

What you bring to the table:

  • A strategic mindset paired with a love for the details: you can see how the fleet fits together and still check a single store's fixture count
  • Patience and perspective. Assortment decisions take time to read, and you know how to let results develop before reacting
  • A growth-oriented mentality: you ask questions, seek feedback, and are excited to help build a new function and grow with it
  • A collaborative spirit. You enjoy working cross-functionally, value perspectives from the merchants and the field, and know that clear is kind

Full Time Benefits & Perks: 

  • We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
  • 401(k) match
  • Paid Parental Leave
  • Flexible PTO policy
  • Corporate wellness program
  • Competitive salary - $80,000-90,000/annum (commensurate with experience)
  • Eligibility to participate in Corporate Bonus Program
  • Generous employee discounts!

About Us:

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through www.Tecovas.com, Tecovas Stores from coast to coast, and select wholesale partners. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! 

We are an Equal Opportunity Employer and we encourage all qualified individuals to apply! Information collected during the application process is subject to our privacy policy. Please note: Offers of employment may be conditional pending the completion of standard onboarding procedures.

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