STRATEGIC SENIOR SALES AND MARKETING MANAGER

TheStrategicSeniorSalesandMarketingManagerisresponsibleforleadingChloe'scommercialgrowthagendaacross sales,route-to-market,distribution,marketexpansionandproductmarketing.Theroletranslatesbusinessobjectivesintopracticalrevenue,volume,channelandmarketingplans;expandsdistributorandretailcoverage;drivesconsumer and trade activation; improves brand/product visibility; and leads the sales team to deliver approved commercial targets. The role carries a strong marketing responsibilityand works closely with Brand/Corporate Communications while retainingownership of Chloe's product, tradeand market-facing commercial execution.

Commercial Strategy & Revenue Growth

• Develop and execute the annual and quarterly sales and marketing strategy in line with approved revenue, volume and profitability objectives.

• Translate business targets into channel, territory, customer, product and team targets and monitor execution against plan.

• Identify priority markets, customers, distributors and growth opportunities and develop actionable plans to win and scale them.

• Drive disciplined pipeline management, customer acquisition, repeat business and account growth.

Route-to-Market, Distribution & Market Expansion

• Design and strengthen route-to-market strategies across distributors, wholesalers, retailers, modern trade, institutions and other relevant channels.

• Expand active distribution and improve product availability and visibility across priority territories.

• Develop distributor selection, onboarding, performance-management and territory-coverage standards.

• Use market data to identify white spaces, under-served territories and channel opportunities and convert them into measurable growth plans.

Marketing Strategy, Trade Marketing & Brand Activation

• Develop and execute Chloe's product and market-facing marketing plan, including campaign calendars, trade promotions, activations, product launches and market-entry initiatives.

• Drive consumer, trade and channel marketing activities that increase awareness, trial, repeat purchase and product visibility.

• Work with Brand/Corporate Communications to ensure all Chloe marketing campaigns, creative materials and messaging are aligned with group brand standards.

• Plan and evaluate promotions using clear commercial objectives, budgets, expected returns and post-campaign performance reviews.

• Track competitor activity, pricing, product positioning and consumer trends and recommend timely commercial responses.

Product, Pricing & Portfolio Commercialisation

• Provide commercial input into pricing, pack architecture, promotions, product positioning and new-product introductions.

• Work with Operations and Supply Chain to ensure demand plans are aligned with production capacity, inventory and market requirements.

• Drive sell-through and shelf-life clearance plans for ageing or slow-moving stock without undermining approved pricing and margin controls.

• Provide regular market intelligence and customer feedback to support product improvement and portfolio decisions.

Customer, Distributor & Channel Management

• Build strong relationships with key distributors, retailers, institutional customers and strategic partners.

• Set service, sales, stock, visibility and payment expectations for distributors and key customers and monitor performance.

• Resolve recurring commercial issues in collaboration with Operations, Finance, Warehouse and Customer Experience.

• Ensure credit, pricing, discount and promotional practices are applied in line with approved company controls.

Sales Forecasting, S&OP & Commercial Analytics

• Prepare accurate sales forecasts by product, territory and channel and provide timely commercial input into S&OP.

• Monitor revenue, volume, margin, distribution, stock ageing, customer performance, campaign effectiveness and other commercial KPIs.

• Use commercial data to identify performance gaps, recommend corrective actions and support management decisions.

• Prepare weekly and monthly sales and marketing performance reports with clear risks, actions and opportunities.

Team Leadership & Execution Discipline

• Lead, coach and develop the sales and field marketing team, setting clear targets, territory/accountability standards and performance expectations.

• Establish effective call plans, route plans, field reviews, distributor reviews and market-working routines.

• Ensure sales and marketing activities are executed consistently and that actions, customer commitments and market feedback are tracked to closure.

• Build a high-performance commercial culture focused on strategic thinking, market execution, accountability and sustainable growth.

Education & Experience

• Bachelor's Degree in Marketing, Business Administration, Economics, Sales Management or a related discipline.

• MBA or relevant postgraduate qualification is an added advantage.

• Relevant professional certifications in Sales, Marketing, Category Management or Commercial Strategy are desirable.

• Typically 7-10 years' progressive FMCG sales and marketing experience, with strong exposure to distributor/channel management and market expansion.

• Demonstrated experience leading sales teams and delivering revenue growth, route-to-market expansion, trade marketing and market activation initiatives.

• Strong understanding of FMCG distribution economics, pricing, promotions, consumer behaviour and field execution.

Skills & Competencies

• Strategic Sales & Commercial Planning

• FMCG Route-to-Market

• Distributor & Channel Management

• Trade Marketing & Market Activation

• Product Marketing & Commercialisation

• Revenue & Volume Growth

• Market Expansion & Customer Acquisition

• Pricing & Promotional Management

• Sales Forecasting & S&OP

• Commercial Analytics & Market Intelligence

• Sales Team Leadership & Coaching

• Negotiation & Key Account Management

• Budget Management

• Cross-functional Collaboration

• Execution Discipline & Accountability