Marketing Campaigns Lead

Description

Terra is the AI-native agentic pentesting platform. We run continuous, change-triggered offensive security across web apps, external networks, AI systems, and internal infrastructure, with a human on the loop. We're Series A, moving fast, and building the campaign engine that will carry us through the next stage.

The role

You own campaigns end to end. Concept to launch to reporting. Product launches, partner co-marketing, ABM plays, event-driven pushes, always-on nurture. You define what a campaign is at Terra and then you run it.

You'll partner closely with PMM on messaging and positioning, and with Field and Growth on distribution, targeting, and pipeline goals. You'll either produce the assets yourself or brief and manage our in-house creative producer to get them done. Both muscles matter.

This is an IC role. No direct reports. You're the campaign owner, not the campaign manager.

What you'll do

• Own the campaign calendar and every campaign on it: brief, plan, build, launch, measure, iterate
• Translate PMM messaging into channel-ready creative, copy, and journeys across email, paid, web, social, and events
• Run partner co-marketing campaigns with names like CrowdStrike, Palo Alto, and the coalitions we sit inside
• Ship the assets. Landing pages, emails, ad copy, one-pagers, nurture flows, sales enablement. Either you write and build, or you brief the producer and drive it to done
• Instrument every campaign so we know what worked, what didn't, and what to double down on
• Build the process. We have some. You'll sharpen what exists and add what's missing without turning us into a bureaucracy

Logistics

• Remote, US-based
• Travel 10-20% for conferences, offsites, customer visits, and partner meetings
• Base $145K-$180K depending on experience, plus bonus and equity
• Reports to the CMO

How to apply

Send a resume and a short note on the best campaign you've run and what made it work. No cover letter templates.

is used for creating requisitions 'from scratch'

Requirements

• 6-10 years in B2B marketing, with real campaign ownership on your resume, not just execution
• Cybersecurity experience, non-negotiable. You know how CISOs buy, how security marketing lands, and how to write copy that doesn't get eye-rolled by a technical audience
• Partner marketing chops. You've run joint campaigns with ecosystem partners and know how to navigate legal, brand, and timeline friction
• Scrappy. You can write the email, build the landing page, brief the designer, pull the report, and run the retro, all in the same week
• Comfortable in the gray zone between "here's the playbook" and "figure it out." You can execute in a defined process and build one where none exists
• Strong writer. If you send us a cover letter that reads like ChatGPT wrote it, we'll know
• Bonus: experience marketing an AI-native product, or coming from a Series A / B startup that scaled its marketing motion