Associate Director, Brand Marketing

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Job Description

Who We Are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/

What We Want

The Associate Director of Brand Marketing advances Texas A&M’s reputation by managing the university’s brand platform and overseeing the execution of the national paid initiative. This role contributes to paid strategy in partnership with brand leadership while managing the full initiative lifecycle-including communicating strategy to stakeholders, coordinating asset creation and delivery, maintaining timelines, and reporting progress. The position manages the agency of record and vendor relationships, orchestrates campaigns, and ensures all work aligns with the university’s brand platform. This role also develops reporting frameworks, tracks resource usage and brand engagement, and provides insights that guide evidence-based decision-making for paid channels.

What You Need to Know

Salary: Compensation will be commensurate to selected hire’s experience.

Cover Letter/Resume: A cover letter and resume will assist us in our review of your application materials. These can be uploaded on the application under CV/Resume.

Responsibilities

Paid Initiative Management & Strategy Integration

• Manage the full scope of the paid initiative, ensuring coordination from strategy to execution

• Contribute to strategic direction alongside brand leadership while managing strategy communication to stakeholders

• Oversee asset creation and delivery; ensure brand alignment and readiness for media deployment

• Manage timelines, workflows, and dependencies across internal and external teams

• Provide consistent progress reporting to leadership

• Areas of paid campaigns include but are not limited to brand awareness, enrollment, national reputation, rankings, cultural moments, and brand platform messages

Brand Governance

• Serve as a key steward of the brand platform, ensuring it is understood and applied across assigned projects and brand management team

• Be an expert in the brand platform for the university and be able to provide feedback and direction on all brand assets

• Support integration of the brand platform into campaigns, storytelling, and university efforts

• Manage creation and distribution of platform assets, templates, and guidance

Team Management & Development

• Mentor and coach up skill set of brand management team

• Strengthen strategic rigor, integrated execution, and brand program measurement

• Foster a collaborative and performance-driven culture that emphasizes creativity, accountability, and innovation

• Maintain playbooks and elevate brand practice across the team

Agency & Vendor Management

• Manage relationships with the agency of record and additional paid partners

• Oversee scopes, deliverables, timelines, and performance expectations

• Guide agency work across media implementation and reporting

• Evaluate performance and recommend improvements

Measurement, Analytics & Reporting

• Create reporting frameworks to track paid initiative progress, brand platform engagement, and resource utilization

• Gather, analyze, and share insights that support evidence-based decision-making

• Produce summaries, reports and presentations for leadership

Campaign Development & Execution

• Translate stories, research, and institutional priorities into paid activation opportunities

• Support brand campaign efforts to make sure the university reaches its goal of national reputation

• Ensure assets and executions align with the brand platform and campaign objectives

Cross-Functional Collaboration

• Align paid efforts with storytelling, content, social, web, and earned media

• Partner with campus colleagues to identify opportunities to amplify major initiatives

Qualifications

Required Education and Experience

• Bachelor’s degree in marketing, communications, business or related field

• Eight years of related experience in brand strategy, marketing leadership, or strategic communications

Preferred Qualifications

• Experience overseeing paid media, brand governance, content strategy, and creative development with an agency or direct platform

• Ten years of experience in brand strategy or marketing

• Experience supervising teams, agencies and large-scale paid distribution campaigns that cover traditional, digital and paid social channels

• Leadership experience in higher education, large public institutions or national consumer brand

• Experience with developing, launching and evolving brand platform strategy

• Experience with leading integrated marketing or national reputation campaigns

• Ability to influence across complex organizations

• Passion for and deep understanding of Texas A&M’s mission, values, and culture

Knowledge, Skills, and Abilities

• Proven leadership and team management skills

• Demonstrated ability to develop brand strategy at organizational scale

• Strong ability to build and maintain partner, community, and leadership relationships

• Expertise in messaging, storytelling, integrated marketing, and campaign planning

• Knowledge of digital marketing, reputation strategy, and performance reporting

• Exceptional communication, presentation, and relationship building skills

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as:

• Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums

• 12-15 days of annual paid holidays

• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month

• Automatic enrollment in the Teacher Retirement System of Texas

• Free exercise programs and release time for health and wellness programs

• All employees have access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more

• Educational release time and tuition assistance for completing a degree while a Texas A&M employee

For additional benefit informationClick here

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume’ or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.