Lead Analyst, Technical Search (SEO/AEO/GEO)
Job Description
Cigna is seeking an Enterprise Technical Search Lead/Analyst (SEO/AEO/GEO) to join the Paid Media Center of Expertise within the Marketing and Communication organization.
This role will drive technical search optimization across Cigna's priority brands and digital properties, ensuring our websites are optimized for both traditional search engines and emerging AI-powered answer engines. As the enterprise subject matter expert for Technical SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), this role will drive AI readiness, technical governance, automation, and innovation that improve search discoverability, visibility, and website performance.
The ideal candidate combines deep technical expertise with strong communication and collaboration skills. They can translate complex technical concepts into actionable recommendations, influence cross-functional stakeholders, and develop scalable solutions that improve search performance across a large enterprise ecosystem.
Key Responsibilities
- Lead enterprise Technical SEO, AEO/GEO strategy across The Cigna Group's priority brands and digital properties.
- Develop and maintain the Enterprise AI Search Technical Roadmap, identifying opportunities to improve AI readiness, search visibility, machine readability, and discoverability across traditional and AI-powered search experiences.
- Establish and maintain technical search standards, governance, best practices, and implementation frameworks.
- Oversee structured data, schema markup, entity optimization, and AI readiness initiatives.
- Conduct technical audits and provide recommendations related to crawling, indexing, rendering, site architecture, internal linking, and search accessibility.
- Monitor site health and technical performance, including Core Web Vitals, crawl efficiency, indexation, and search visibility.
- Develop redirect strategies and provide technical guidance for site migrations, platform transitions, and large-scale digital initiatives.
- Leverage AI, automation, and advanced analytics to improve efficiency, reduce manual effort, and scale technical search operations.
- Evaluate emerging traditional and AI search trends, technologies, and optimization opportunities.
- Partner with business, content, analytics, product, UX, and technology teams to drive implementation of technical recommendations.
- Serve as a trusted advisor and educator, simplifying technical concepts and driving adoption of search best practices across the organization.
Ideal candidates will offer
- Bachelor's degree or equivalent professional experience.
- 4+ years of experience in Technical SEO, with demonstrated experience leading enterprise-level technical search initiatives for large brands, complex digital ecosystems, or multi-domain web environments.
- Strong understanding of search engine crawling, rendering, indexing, ranking systems, and website architecture.
- Deep knowledge of HTML, CSS, JavaScript, structured data, schema markup, and JSON-LD.
- Experience conducting technical SEO audits and driving implementation of technical recommendations.
- Experience leveraging AI tools, automation, and analytics to improve search effectiveness and scalability.
- Strong analytical, problem-solving, project management, and stakeholder management skills.
- Excellent communication skills with the ability to explain technical concepts to non-technical audiences.
- Self-starter with the ability to manage competing priorities and drive initiatives forward.
- Experience managing enterprise-level technical search optimization initiatives across multiple brands or business units.
- Experience optimizing websites for AI-powered search experiences, answer engines, and large language models.
- Experience with log file analysis and advanced technical diagnostics.
- Experience building automated workflows, scripts, agents, or reporting solutions using AI-assisted development tools.
- Experience working within healthcare, highly-regulated industries, or other large enterprise environments.
Technical Expertise
Experience in utilizing the following tools and platforms:
Search, AEO & GEO Platforms
- SEO tools (e.g. BrightEdge, SEMrush, Conductor, etc.)
- AEO tools (e.g. Profound, Scrunch, Bluefish, Evertune, etc.)
- Analytics platforms (e.g. Google Search Console and Google Analytics, Adobe Analytics)
- Enterprise website crawlers (e.g. Screaming Frog, Botify, etc.)
Data, Automation & AI
- SQL and Python
- APIs and automation frameworks
- Claude Code and/or similar AI-assisted development platforms
Content Management Systems
- Adobe Experience Manager (AEM)
- Drupal
- TeamSite
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.For this position, we anticipate offering an annual salary of 79,100 - 131,800 USD / yearly, depending on relevant factors, including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus plan.
At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs, click here.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you need a reasonable accommodation to complete the online application process, please email [email protected] for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.