Audience Development Specialist

Job Description

About Us: Reuters Plus is a branded content and marketing studio, combining the authority of the world’s biggest newsroom with the craft of a creative agency. We create custom content that builds meaningful connections and showcases our clients' expertise.

Role Overview: We are seeking an Audience Development Specialist to promote sponsored content across digital channels. You will use your digital marketing skills to create and deliver paid media plans, ensuring we reach the right audience through the right channels. You’ll work on a variety of campaigns promoting written content, live broadcasts, videos, and podcasts.

Key Responsibilities:

• Manage day-to-day operations to deliver paid marketing campaigns on target.
• Collaborate with internal teams and external vendors on campaign proposals, planning, deployment, and delivery of paid media campaigns.
• Optimize audience segmentation and targeting throughout campaigns.
• Report on campaign performance, provide recommendations and compile a post-campaign analysis.
• Guide internal teams on paid media strategies, promotional tactics and best practices.
• Maintain social media calendar and ensure organic posting is on track.
• Work closely with the Team Lead to conduct and analyze test plans.

Required Qualifications:

• Fluent in English (written and spoken).
• 2-3 years of experience managing paid media campaigns.
• Hands-on experience with LinkedIn, Meta, Instagram, X, YouTube, and content syndication advertising platforms.
• Strong understanding of social media bidding tactics and best practices.
• Experience with audience segmentation and targeting.
• Proficiency in ad manager platforms, Google Analytics (GA4), and Excel.
• Ability to work with cross-functional teams across different time zones.
• Strong organizational, analytical, and problem-solving skills.
• Working knowledge of AI tools (e.g. Claude, ChatGPT, Copilot), with experience using them in your daily work and an understanding of their limitations.

Preferred Qualifications:

• Experience with content marketing promotional tactics.
• Digital media agency experience.
• Experience with Google Ads Suite and best practices.
• Experience working in a hybrid setup with multi-regional teams.

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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More information about Thomson Reuters can be found on thomsonreuters.com