Manager, Product Analytics and Experimentation

Job Summary:

Manager, Product Analytics and Experimentation

Location: US- Remote

Division: Global Product Analytics and Experimentation

Line Manager: Sr. Director, Global Product Analytics and Insights

Contract Terms: ****6 months****

THE TEAM

The Global Product Analytics and Experimentation team at Ticketmaster is a highly skilled, collaborative group that finds opportunities to improve the product and grow revenue through rigorous analysis, experimentation, and new ways of looking at data. The team partners with Product, Design, Engineering, Sales, Marketing, Strategy, and Finance. Our work covers fan insights, ticket sales, shopping behavior, site and app analytics, incremental revenue streams, venue and client analysis, and customer lifetime value.

THE JOB

We are seeking an experienced experimentation and product analytics leader to join Global Product Analytics and Experimentation. As Manager, Product Analytics and Experimentation, you will lead the development of a scalable experimentation practice that drives product decisions and improves the fan experience. This role combines strategic leadership with hands-on execution: setting experimentation standards, onboarding and enabling teams, configuring and managing tests in Optimizely, analyzing results with rigor, and turning learnings into clear product recommendations. You will partner across Product, Design, Engineering, Research, and Analytics to make experimentation part of every stage of product development.

WHAT YOU WILL BE DOING

• Lead and scale the product experimentation program, including processes, governance, measurement standards, and team onboarding.

• Serve as the hands-on subject-matter expert for Optimizely, including experiment setup, audience targeting, QA, instrumentation validation, and test monitoring.

• Partner with cross-functional teams to identify testing opportunities and design statistically sound A/B, multivariate, and other experiments.

• Interpret experiment results, explain what they mean and where they fall short, and turn findings into recommendations that shape product strategy and roadmap decisions.

• Work with stakeholders to define and measure key digital metrics tied to fan and business goals.

• Use data analysis to find trends, patterns, and opportunities that improve the end-to-end fan experience.

• Build analytics tools, methods, and self-service resources that help teams make better data-informed decisions.

• Translate business questions into analytical and experimentation solutions.

• Build strong relationships with stakeholders and counterparts across the North America Insights and Analytics organization.

• Partner with the Research team to combine behavioral, experimental, and qualitative insights into a deeper understanding of fan needs.

WHAT YOU NEED TO KNOW (OR TECHNICAL SKILLS)

• Demonstrated experience leading and executing a product experimentation program, from hypothesis development and test design through implementation, analysis, and recommendations.

• Hands-on experience with Optimizely or a comparable experimentation platform, including configuring, QA-ing, launching, and monitoring experiments.

• Advanced statistical knowledge, including hypothesis testing, power analysis and sample-size planning, confidence intervals, sequential testing, multiple-comparison correction, and variance reduction techniques.

• Proven ability to spot and address common experimentation pitfalls, such as sample ratio mismatch, peeking, novelty effects, and interaction effects between concurrent tests.

• Ability to design and run complex product experiments, including A/B and multivariate tests.

• Advanced proficiency with AI tools and LLMs to speed up and scale analytics work, such as writing and debugging queries, automating recurring analysis and reporting, generating test hypotheses, and summarizing results. Strong judgment to check AI output for accuracy.

• Experience with digital analytics tools such as Google Analytics and Contentsquare.

• Advanced SQL proficiency, with hands-on experience in Databricks and Google BigQuery.

• Excellent communication and presentation skills, with the ability to turn complex analytical and experimental findings into clear, compelling stories for non-technical audiences.

YOU (BEHAVIORAL SKILLS)

• Partners with stakeholders to understand their needs, build analytical frameworks, and deliver data-driven strategic insights.

• Coaches and enables others, helping teams build confidence and skill in experimentation.

• Builds rapport and trust with diverse team members.

• Brings curiosity and intellectual honesty, and is willing to let the data challenge assumptions, including their own.

• Is open to diverse perspectives and ideas.

• Focuses on the highest-impact work.

• Manages time well to meet deadlines and commitments.

• Adapts to changing priorities and environments.

• Stays resilient through setbacks and obstacles.

BENEFITS & PERKS

Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.

Teamwork - While we celebrate individual achievements, we know have more success as a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.