Performance Marketing Lead

• Matric, or equivalent qualification
• 5-8 years' digital marketing experience, ideally within e-commerce/online retail
• At least 2 years of managing the full digital marketing function for a brand or portfolio
• Experience managing an annual marketing budget
• Proven ability to demonstrate results by brand and channel
• Strong hands-on experience with Google Ads and Merchant Center
• Strong Meta advertising experience
• Experience building content pipelines and working with creators
• Experience managing email flows and campaigns, ideally using Klaviyo
• Strong knowledge of GA4 and tag management
• Experience developing and managing an SEO strategy
• Personally build campaigns, writes copy, manages feeds and produces reports
• Comfortable testing, analysing and improving activity personally
• Commercially focused and highly data-driven
• UK or European e-commerce experience
• Shopify or WooCommerce and CRO experience
• Creator/influencer programme experience
• Google and Meta certifications

DUTIES

• Own the digital marketing strategy for each brand and the overall portfolio
• Develop annual and seasonal marketing plans
• Audit performance against digital best practice and prioritise improvements based on commercial impact
• Own online revenue growth while managing acquisition costs and profitability
• Monitor MER, CAC, contribution and channel performance and take action based on the data
• Define clear roles and positioning for each brand within the market
• Prevent brands from competing against each other in paid search
• Structure accounts, product feeds and customer lists appropriately by brand
• Identify opportunities to share content and resources across brands while maintaining distinct brand identities
• Personally manage Google Ads and Google Merchant Center
• Build and optimise campaign structures, product feeds and Shopping activity
• Test Performance Max and other relevant opportunities
• Carry out regular search-term analysis and campaign hygiene
• Manage budgets and campaign pacing based on weather, stock and seasonal demand
• Test Microsoft Ads where commercially justified
• Own Meta advertising from strategy through to execution
• Establish a regular creative testing programme and use performance data to guide decisions
• Develop first-party audiences and make effective use of reviews and customer-generated content
• Manage content calendars and ensure assets are produced against agreed plans
• Set and manage the SEO strategy for each brand
• Develop keyword strategies and track performance against target terms
• Identify technical SEO requirements and work with the Head of Digital to prioritise development work
• Build and optimise email flows, including welcome, abandoned basket, post-purchase, replenishment and win-back
• Own monthly campaign calendars and segmentation
• Ensure activity complies with UK consent requirements
• Ensure accurate tracking across GA4, tag management and consent mode
• Maintain a clear and consistent view of attribution and performance
• Manage weekly budget pacing and take corrective action where required
• Set clear weekly priorities and provide written briefs.
• Set objectives and maintain a clear performance scorecard
• Brief and manage freelancers and creators against measurable outcomes
• Develop playbooks and repeatable processes for core marketing activities

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