Channel Marketing Manager

Channel Marketing Manager

Austin, TX (Hybrid Preferred; Open to Remote)

We are looking for a Channel Marketing Manager to lead channel partnership marketing for TogetherWork and products within our wellness vertical. You’ll own the co-marketing programs we build with channel partners and integrators, turning those relationships into measurable pipeline and revenue growth in our wellness vertical.

You’ll develop creative campaigns and joint programming with partners, including webinars, events, paid media, how-to videos, case studies, regional programs, and press releases. You’ll serve as the day-to-day marketing contact for key partners, report on funnel performance, and align with partners on shared business goals.

You’ll work directly with the vertical Product Marketing team and the Demand Generation team so that partner programs complement the overall marketing plan. You’ll also work closely with Partnership Sales/Business Development, Product, and Sales teams to keep partner marketing aligned to business priorities.

What You’ll Do

Develop Co-Marketing Programs with Channel Partners & Integrators

• Develop and execute co-marketing programming with channel partners and integrators that elevates the TogetherWork wellness brands and generates qualified pipeline in the wellness vertical.
• Plan and launch partner programming including webinars, events, paid media, howto videos, case studies, and targeted or regional campaigns.
• Build joint marketing plans with each partner that tie programs to shared goals, target audiences, budgets, and timelines.
• Develop and distribute partner communications, including press releases and joint announcements.

Create Campaigns & Joint Content

• Develop creative campaign concepts, messaging, and offers tailored to each partner’s audience and aligned to TogetherWork and the specific product brand positioning.
• Lead joint content development with partners, including case studies, how-to videos, webinars, and co-branded collateral and promotion programs.
• Work with Product Marketing to translate product positioning, launches, and vertical messaging into partner-ready campaigns and assets.

Manage Partner Marketing Relationships

• Serve as the primary marketing contact for key partner marketing teams.
• Align with partners on business goals, marketing program priorities, and performance expectations.
• Drive new ideas with channel partners and ensure alignment with the Partnership Sales/Business Development and Product teams.

Measure, Report & Test

• Own funnel performance for partner marketing programs, tracking leads, conversion rates, pipeline, and revenue by partner and by program.
• Report on marketing performance to internal stakeholders and review results with partners to inform next steps.
• Test new programming, formats, and offers with partners, and use the results to improve engagement, conversion, and pipeline quality.

Partner with Product Marketing & Demand Generation

• Work directly with vertical Product Marketing and the Demand Generation team to ensure partner programs complement the overall marketing plan.
• Coordinate with Digital Marketing, Sales, and partners to execute campaigns.
• Manage tactical execution of co-marketing programming and performance reporting.

Work in an AI-Enabled, Data-Driven Way

• Leverage approved AI tools to improve campaign planning, content development, research, and performance analysis.
• Use dashboards, attribution reporting, and AI-supported insights to identify partner performance opportunities.
• Continuously build AI literacy and identify opportunities to streamline partner marketing workflows through automation and improved processes.

What You’ll Bring

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5+ years of B2B SaaS marketing experience, with a focus on channel, partner, or alliance marketing.
• Proven success developing and executing co-marketing programs with partners that drive measurable pipeline and revenue growth.
• Experience producing partner programming such as webinars, events, paid media, how-to videos, case studies, communications, and demand generation programming.
• Experience building strong working relationships with partner marketing contacts and aligning on shared goals and performance.
• Experience using CRM, marketing automation, attribution reporting, and analytics to measure funnel performance and optimize programs.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Creative thinker who brings new ideas to partners and takes ownership of driving programs forward without being asked.
• Excellent written and verbal communication skills.

Why This Role

• Own partner marketing strategy and execution across TogetherWork’s key channel partners.
• Drive measurable pipeline growth by connecting co-marketing programs with Product Marketing strategy and Demand Generation.
• Work at the intersection of Marketing, Partnership Sales/Business Development, Product, and Sales in a fast-paced, collaborative environment.
• Contribute directly to measurable business outcomes including pipeline growth, conversion rates, program performance, and revenue influence.

Benefits

The Company offers a comprehensive employee benefits program, including:

• Medical, dental, and vision insurance options
• 100% employer-paid short- and long-term disability
• 100% employer-paid Basic Life and AD&D insurance
• 401(k) retirement plan with a 100% company match up to 4%
• Flexible paid personal/vacation time built on mutual trust and accountability
• 10 sick days annually
• 10 company-paid holidays
• 12 weeks paid parental leave

Inclusion and Diversity

TogetherWork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences, and viewpoints are valued. TogetherWork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by local, state, or federal laws.

Interview Process & Expectations

Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual’s judgment, problem-solving approach, and communication.

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