Digital Marketing Manager

Introduction Tracker is seeking an experienced, commercially minded and data-driven Digital Marketing Manager to lead its digital marketing function and accelerate measurable customer and business growth. The successful candidate will develop and execute Tracker's digital marketing strategy, with a strong focus on performance marketing, customer acquisition, conversion optimisation, analytics, marketing technology (MarTech), Artificial Intelligence (AI), digital platforms and commercial return on investment. This is a strategic and hands-on leadership role requiring an individual who can translate customer behaviour, digital performance and data into actionable growth opportunities while strengthening Tracker's overall digital marketing capability. Duties & Responsibilities KEY RESPONSILITIES
Digital Growth & Performance Marketing

• Develop and execute Tracker's digital marketing strategy and roadmap in support of customer, brand and commercial growth objectives.
• Lead performance marketing across paid search, paid social, display, programmatic and retargeting channels.
• Drive efficient customer and lead acquisition through active management of CAC, CPA, CPL, ROAS, conversion rates and lead quality.
• Analyse campaign, audience, channel, creative and customer behaviour data to identify growth and optimisation opportunities.
• Lead SEO and AI-enabled search/discovery optimisation initiatives.
• Develop an integrated digital channel strategy across discovery, consideration, acquisition, conversion and retention.
• Establish a disciplined test-and-learn approach across audiences, creative, propositions, channels and investment strategies.
• Monitor emerging digital platforms, technologies and customer behaviours and assess their commercial application.
• Oversee end-to-end production and quality assurance of digital campaign collateral.

Conversion, Data & Optimisation

• Own conversion performance across the end-to-end digital acquisition funnel.
• Develop and lead a structured Conversion Rate Optimisation (CRO) and experimentation programme.
• Drive A/B and multivariate testing across landing pages, forms, customer journeys, messaging and propositions.
• Establish KPIs, measurement frameworks, attribution methodologies and dashboards connecting marketing activity to commercial outcomes.
• Identify customer drop-off points and lead initiatives to address conversion barriers.
• Translate customer and digital performance data into actionable business recommendations.
• Strengthen the use of first-party data for segmentation, targeting and personalisation.
• Partner with Product, Technology, Data, Sales and Customer Experience teams to optimise customer acquisition journeys.

Marketing Technology, AI & Digital Platforms

• Optimise advertising, web analytics, CRM, Customer Data Platform and marketing automation technologies.
• Develop and maintain a prioritised MarTech capability roadmap.
• Identify opportunities to deploy AI, automation, predictive analytics and GenAI across digital marketing activities.
• Partner with Technology and Data teams to improve tagging, measurement, data quality, platform integration and customer identity capabilities.
• Evaluate emerging MarTech solutions based on business value, scalability, customer impact, integration requirements and total cost of ownership.
• Act as custodian of Tracker's website, landing pages, social media channels and associated marketing technology assets.
• Oversee website content, forms, live-chat functionality and digital platform integrations.
• Monitor website performance, availability and customer experience, coordinating enhancements and issue resolution.

Commercial & Agency Leadership

• Own and manage the digital marketing budget and allocate investment according to performance and commercial opportunity.
• Demonstrate measurable ROI and commercial contribution from digital marketing investment.
• Manage and challenge digital agencies, media partners, technology vendors and specialist suppliers against agreed KPIs.
• Develop business cases for significant digital, media and MarTech investments.
• Lead structured supplier and agency performance reviews.
• Act as Tracker's digital marketing subject matter expert.
• Translate digital performance, customer behaviour and technology developments into clear recommendations for senior stakeholders.
• Maintain effective governance across budgets, campaigns, suppliers, customer data and digital-platform access.

People Leadership

• Lead and develop the Digital Marketing team in alignment with Tracker's values and strategic priorities.
• Establish clear objectives, KPIs and individual accountabilities.
• Build a high-performance culture focused on innovation, accountability, customer experience and execution excellence.
• Coach and develop team members while strengthening future digital capability.
• Manage workforce capacity, capability and succession requirements.
• Promote collaboration across Marketing and the wider organisation.

Financial Management

• Develop and manage annual operating and capital budgets.
• Monitor digital marketing expenditure against forecasts and business plans.
• Analyse financial variances and implement corrective actions.
• Identify opportunities to improve marketing efficiency and return on investment.
• Ensure supplier expenditure delivers appropriate quality and commercial value.
• Develop financial motivations and business cases for major investments.
• Maintain strong financial governance and minimise unnecessary expenditure and financial leakage.

Desired Experience & Qualification

Qualifications

• Essential: Matric
• Essential: Bachelor's Degree in Marketing, Commerce, Business, Digital Marketing or a related discipline at NQF Level 7.
• Advantageous: Relevant postgraduate qualification.
• Advantageous: Relevant digital platform, analytics, performance marketing or MarTech certifications.

Experience

• Minimum 8 years' digital marketing experience, ideally within a high-volume B2C environment.
• Minimum 5 years' experience in a digital marketing management or senior specialist role with significant responsibility for performance marketing.
• Demonstrable success in scaling digital acquisition, improving conversion and marketing efficiency.
• Experience managing significant digital/media budgets and demonstrating measurable ROI.
• Experience managing digital agencies and specialist partners.
• Proven cross-functional experience working with Product, Technology, Data, Sales and Customer Experience teams.

Technical & Digital Expertise

Candidates should demonstrate strong practical experience across:

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Meta Ads Manager
• Paid social and performance media
• SEO and search marketing
• Conversion Rate Optimisation (CRO)
• A/B testing and experimentation
• CRM and marketing automation
• Customer and first-party data
• Attribution and digital measurement
• Dashboarding and performance analytics
• MarTech platforms
• AI and automation within digital marketing

Experience with platforms such as TikTok Ads and LinkedIn Ads will also be advantageous.

 

Key Competencies

The successful candidate will demonstrate:

• Strategic digital leadership
• Strong commercial judgement and financial acumen
• Deep performance marketing expertise
• Data-driven decision-making
• Customer acquisition and conversion expertise
• Systems and MarTech thinking
• Analytical and critical thinking
• Agency and supplier management
• Strong stakeholder influence and negotiation
• Creative thinking and innovation
• Excellent written and verbal communication
• High levels of ownership, curiosity, pace and accountability
• Strong people leadership and development capability
• Resilience and results orientation

 
 
 
Please note, should you not hear from us within 4 weeks, consider your application unsuccesful.