e-Commerce Marketing Manager

Transglobal Recruiting Services, based in Seattle, represents an array of global companies. With over 20 years of industry changing expertise and experiences, we've helped build some of the remarkable companies in the world - from the inside.

Working with start-ups to the Fortune 100 throughout the US, Europe, Asia-Pacific, Middle East, Africa, Russia and China, Transglobal Recruiting Services team members have helped clients and candidates alike successfully navigate the recruiting journey-offering a 360 degree view from every recruiting perspective.

We have a seat at the leadership table and have delivered consistently. We don't just word match on LinkedIn or "post and pray" and hope the right candidate shows up. We dig in, analyze the need and scour the planet to fill our client's roles with the best talent.

We are recruiting for a variety of positions around the globe, including this one:

Ecommerce Marketing Manager, China

The Ecommerce Marketing Manager will work alongside the online team to meet revenue and new customer acquisition targets. They will bring a keen understanding of e-commerce in China, best practices in executing campaigns and develop recommendations to improve website content, customer engagement and conversion on the Parallels website. This is a very hands-on role and requires the candidate to be self-driven and ability to execute.

Responsibilities

• Define and execute marketing and demand generation programs to drive awareness in Chinese market
• Develop and execute regional promotional online campaign
• Analyze website traffic metrics; identify opportunities to increase conversion rate
• Be the regional expert, and offer insight to leadership on China consumer purchasing behaviors and ecommerce best practices to attract and convert leads/customer
• Review and provide feedback on all regional assets (in-product notifications, emails, paid search landing pages, company website pages, and display advertising)
• Drive all Baidu paid and organic optimization opportunities

Desired Skills and Experience

• 3+ years experience in b2b and b2c e-commerce centric roles
• Outstanding data analysis skills and demonstrated ability to evaluate performance of marketing campaigns:
• Experience working with standard web analytics tools such as: Adobe SiteCatalyst, Google Analytics
• SEM Experience: working with regional leading search engines such as Baidu(required), Google, Yahoo, Soso, Bing, Youdao
• Ability to think both strategically and tactically
• Excellent written and verbal communications skill
• Action-oriented, results-focused and metrics-drive
• Experience in marketing on retail platforms like TMall is a huge plus
• Conversational and written English Required.

All your information will be kept confidential according to EEO guidelines.