Founding Marketer

At Truvo, we are building a fully autonomous consumer insurance broker - saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives. We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems. We raised our seed, built a best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team.

We're growing triple digits month-over-month, and nearly all of it is coming from just two channels we've tested: algorithmic lead buying and B2B2C partnerships. We're a consumer product that hasn't even marketed to consumers yet - the acquisition playbook (organic social, UGC, paid funnels, content, lifecycle, brand) is yours to write.

We're looking for a Marketing Lead to build Truvo's marketing function from zero to one - someone who can define how we show up in the world, turn a complex product into a story consumers understand and trust, and build the channels that bring them to us.

Your Day to Day at Truvo

• Brand & Positioning: Define Truvo's brand, voice, and positioning, and keep it consistent across the website, product, ads, and every customer touchpoint

• Content & Storytelling: Own the content engine - website copy, blog, guides, email, and social - turning insurance into something people actually want to read about

• Lifecycle & Email: Build the lifecycle programs that nurture leads, convert quotes into bound policies, and keep customers through renewal

• Demand Generation: Plan and run campaigns across paid, organic, and partner channels, and manage the agencies, freelancers, and budget behind them

• Marketing Analytics: Measure what works - attribution, funnel, and channel performance - and use it to set priorities and report on marketing's impact

Requirements

• Full-Stack Marketer: You have built a marketing function from scratch - brand, content, lifecycle, and demand gen - and you know how to prioritize when resources are limited

• Exceptional Communicator: You write clearly and persuasively, and you can take a complicated, regulated product and make it simple and human

• Consumer Marketing Experience: 5+ years of marketing experience, ideally at high-growth consumer startups in fintech, insurtech, or marketplaces

• Data-Literate: Comfortable with analytics tools and marketing platforms. You make decisions backed by numbers, not just instinct

• Builder and Leader: You will be our first dedicated marketing hire. You thrive in ambiguity, move fast, and are ready to build a team as we scale

• Nice to Have: Experience in insurance, financial services, or regulated industries. Hands-on experience with SEO, paid social, or lifecycle tooling