Junior SEO Executive

Job Description

We are looking for a Junior SEO Executive to join our marketing team. The ideal candidate will support the planning, execution, and reporting of SEO strategies that improve organic visibility, website performance, and search rankings for our clients and brands, across both traditional search engines and AI-driven search platforms such as ChatGPT, Google AI Overviews, and Perplexity.

You will collaborate with the Social Media, Creative, and Web teams to drive organic traffic across multiple brands, with a strong focus on generating leads, improving rankings, and getting our brands cited and recommended in AI-generated answers. You will also write the SEO content yourself, as we do not currently have a dedicated content writer.

Roles & Responsibilities

• Keyword Research: Research and identify high-value keywords, search intent, and the questions people ask search engines and AI tools for each brand.
• Content Writing: Write SEO-optimized blog posts, website and landing page copy, FAQs, and other content for each brand, in line with brand tone and search intent.
• On-Page SEO: Optimize page titles, meta descriptions, headings, content, internal links, and images.
• Technical SEO: Run basic site audits and help fix issues such as site speed, indexing, broken links, and mobile usability, working with the web team.
• AEO (Answer Engine Optimization): Structure content to answer questions directly and win featured snippets, “People Also Ask” results, and voice search answers.
• GEO (Generative Engine Optimization): Optimize content, schema markup, and brand mentions so our brands are cited and recommended by AI search tools such as ChatGPT, Google AI Overviews, and Perplexity.
• Off-Page SEO: Support link building and outreach to improve domain authority and brand mentions across the web.
• Local SEO: Set up and optimize Google Business Profiles and local listings.
• Competitor Analysis: Monitor competitor rankings, content, and AI search visibility to find opportunities.
• Reporting & Analysis: Track rankings, traffic, conversions, and AI search visibility using Google Analytics, Search Console, and SEO tools, and prepare reports with actionable insights.

Requirements

• Minimum 1 year of hands-on experience in SEO (internship experience considered).
• Strong written English and proven experience writing SEO content.
• Good understanding of on-page, off-page, and technical SEO.
• Understanding of AEO and GEO, and how AI search tools find and cite content.
• Familiarity with Google Search Console, Google Analytics (GA4), and SEO tools such as Ubersuggest, SEMrush, Ahrefs, or Screaming Frog.
• Basic knowledge of HTML, schema markup, and CMS platforms such as WordPress.
• Ability to analyze data and make data-driven decisions.
• Strong analytical, communication, and teamwork skills.
• Ability to manage SEO for multiple brands at the same time.
• Results-driven mindset with a willingness to learn and adapt to search algorithm updates and new search trends, including AI-driven search.

Salary: LKR 50,000 - 70,000 / month