Sales Development Representative – FMCG

Key Responsibilities:

Develop and maintain strong business relationships with distributors, wholesalers, retailers, and key trade accounts.

Identify new business opportunities and drive growth within existing customer accounts.

Conduct regular customer visits to understand business requirements, address concerns, and identify sales opportunities.

Negotiate promotional activities, product listings, and account-level business opportunities.

Develop and implement account plans to achieve sales, revenue, and distribution targets.

Monitor sales performance, market trends, and account profitability, implementing action plans to drive growth.

Expand product distribution, improve market coverage, and increase product availability.

Drive new product and SKU listings across assigned accounts.

Coordinate with internal teams to ensure stock availability, timely deliveries, and effective resolution of customer issues.

Prepare sales forecasts, account performance reports, and market feedback.

Key Performance Indicators (KPIs):

• Achievement of assigned sales and revenue targets.
• Growth of existing distributor and retailer accounts.
• Acquisition and activation of new accounts.
• Numeric and weighted distribution growth.
• New product and SKU listing achievements.
• Effective execution of trade promotions and merchandising standards.
• Customer retention and relationship development.
• Sales forecasting and reporting accuracy.

Requirements:

Experience: 3 - 5 Years in the UAE

Previous experience in FMCG sales and account development.

Strong experience managing distributors, wholesalers, retailers, and key trade accounts.

Proven track record in achieving sales targets and expanding market coverage.

Good understanding of distribution management, product listings, and trade promotions.

Strong negotiation, communication, and relationship management skills.

Ability to identify new business opportunities and drive sustainable account growth