Social Media Manager

We are looking for someone who can own social as a strategic growth and cultural lever. Someone who understands that each platform has a different role, a different audience, and a different language. You will define what each channel stands for, what goes where, and how the brand shows up consistently while still feeling native to each platform. Think like a creator and community builder first, and a marketer second.

Responsibilities:

• Define Platform Strategy: Clearly define the role of each channel (Instagram, YouTube, X, etc. ).
• Define Multi-Page Strategy: Clearly define the role of every brand page.
• Build a High-Impact Content Engine: Drive content that is designed to perform on social first. Focus on reach, shareability, and cultural relevance.
• Create Viral and Innovative Content: Experiment constantly. Identify formats, hooks, and trends early. Push boundaries in automotive and set new benchmarks.
• Think Like a Creator: Approach content with a strong point of view. Understand pacing, hooks, storytelling, and what makes people stop, watch, and share.
• Own Community and Engagement: Build and nurture a strong community. Engage actively with comments, DMs, and conversations. Turn followers into advocates.
• Manage ORM (Online Reputation Management): Monitor and respond to conversations around the brand. Handle feedback, complaints, and sentiment with clarity and speed.
• Leverage AI and Tools: Use AI and emerging tools to improve speed, ideation, and content quality.
• Collaborate Across Teams: Work closely with brand, creative studio, influencer, and performance teams to ensure social is integrated into the larger marketing system.

Requirements:

• Any experience in social media, content, or creator-led roles.
• Deep understanding of platform dynamics and content formats.
• Strong instinct for what works on social and why.
• Ability to think strategically while executing quickly.
• Strong writing and communication skills.
• High ownership mindset with a bias for action.
• Passion for automotive, bikes, and performance culture.

Bonus Points If:

• You have built or grown a social page or personal audience.
• You actively experiment with new formats, tools, and AI workflows.
• You are deeply immersed in internet culture and trends.