Digital Engagement Manager

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Key Responsibilities:

• Strategic Leadership & Campaign Management
  • Lead the development and execution of digital engagement strategies to increase customer adoption, retention, and satisfaction.
  • Plan and manage targeted, personalized engagement campaigns across in-app notifications, emails, and other digital channels.
  • Monitor and optimize campaign performance to ensure alignment with business KPIs and customer needs.
• Customer Experience & Optimization
  • Collaborate with UX/UI and product teams to continuously improve in-app experiences.
  • Drive innovation in digital customer journeys, testing new approaches to boost engagement.
  • Utilize customer behaviour data and analytics to optimize app features and engagement efforts.
• Data-Driven Insights
  • Leverage analytics data to identify key trends, gaps, and opportunities in digital engagement.
  • Develop performance reports to track success metrics and recommend improvements.
• Communication & Digital Adoption
  • Provide strong support in customer communication efforts to improve digital awareness and education.
  • Drive TMRW app enablement and active usage rate through timely, relevant, and engaging communications.
  • Partner with internal teams (marketing, product, and customer service) to ensure cohesive and effective messaging across channels.
• Team Collaboration & Leadership
  • Work cross-functionally to align engagement strategies with broader digital banking objectives.
  • Stay informed of digital trends, competitor activities, and new technologies to enhance strategy and execution.

Key Requirements:

• Bachelor’s degree in finance, marketing, business, or a related field.
• Minimum 5 years of experience in digital marketing, customer engagement, or digital banking.
• Strong leadership, project management, and stakeholder management skills.
• Proven ability to use analytics and insights to drive engagement outcomes.
• Excellent communication skills, with experience in driving digital product adoption.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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