Senior Campaign and Marketing Manager

UP Education is the leading private tertiary provider in Australia and New Zealand. We deliver higher education, vocational training and university pathway programmes to approximately 39,000 students each year, across 64 campuses in 16 locations and more than 270 courses.

We’re looking for a Senior Marketing Manager to lead marketing across the NZMA group for twelve months while one of our team is on parental leave. NZMA Group is one of New Zealand’s largest vocational education providers, training people for careers in hospitality and cookery, trades and construction, healthcare, sport and recreation, business and the primary sector.

With campuses nationwide and strong connections to industry, our focus is on practical learning that leads to real career opportunities.

Fixed-Term (12 Months Parental Leave Cover), Full-time, Hybrid Working

This is a senior marketing leadership role for UP Education. You’ll lead the full marketing mix across our brands - strategy, brand, campaigns, digital, events and sales support - while leading a small, capable team. With ownership of the marketing plan and budget, the role sets priorities across brands and intakes and partners with UP Education’s leadership team to turn business and enrolment goals into effective marketing. A commercial, evidence-led approach will be key, along with the ability to keep a close eye on quality and delivery.

You’ll have real ownership in the role, with the opportunity to make a meaningful impact over twelve months

In this role you will:

• Lead the marketing strategy across NZMA group brands, campuses and intakes, turning enrolment targets and business priorities into clear, focused marketing plans.
• Own the full marketing mix - from brand and campaigns through to paid and organic social, web, content, events and sales support.
• Lead acquisition and conversion, using customer insight, campaign performance and data to improve leads, cost per acquisition and enrolment outcomes.
• Manage the marketing budget and investment, making commercially sound decisions about where to put resources and measuring the return.
• Lead and develop a small marketing team, setting priorities, building capability and creating the conditions for great work.
• Partner with senior leaders and external agencies, bringing a clear point of view, strong project management and an evidence-led approach to marketing decisions.

The successful candidate will have:

• 5+ years’ marketing experience, including 2-3 years leading and developing a team.
• Experience across brand, acquisition, performance, lifecycle and content.
• Strong commercial acumen, including marketing budget ownership.
• Confident working with data and using insight to drive decisions.
• Strong stakeholder management and influencing skills.

Bonus points for:

• Experience marketing multiple brands, products or locations.
• Experience in education or another considered-purchase category.
• Experience using AI tools in day-to-day marketing.

This is a full-time position based out of Auckland

Why work with us?

• Real ownership - a team, a budget and a genuine say in where investment goes.
• Plenty of variety - multiple brands, audiences and challenges to keep things interesting.
• Great people and flexibility - a talented team, Ponsonby office and hybrid working with up to two days from home.
• Work that matters - our students are school leavers, career changers and people taking a second shot at study. Getting our marketing right changes what their life looks like in a couple of years.

If this sounds like you, we’d love to hear from you!

Questions about your identity help us appreciate the diversity of individuals looking to work with us, ensuring we’re attracting applications from people with identities and perspectives that are as diverse as our students.

We are an equal opportunity employer. As part of our commitment to equity, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.