Executive Director, Product Lifecycle & Membership Marketing
Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.
We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.
The Opportunity
As Executive Director, Product Lifecycle & Membership Marketing, you will lead product marketers to acquire new accounts, shape and implement product-specific marketing strategies, focus on performance metrics, and deliver measurable results. You will accelerate growth through continuous test-and-learn agenda, improvement of paid marketing efforts, and expert allocation of marketing investments. Your team will ideate, plan, launch, measure, and optimize marketing campaigns to drive sustainable growth at efficient Cost Per Account (CPAs). You will be accountable for a large marketing budget, and you will collaborate closely with internal stakeholders such as Brand, Product, Risk, and Analytics to drive growth via both new-to-USAA members as well as cross-selling to existing members. Strong analytical skills, business acumen, and entrepreneurial spirit are key to success in this role.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL (Chesapeake, VA - Property and Casualty roles ONLY). Relocation assistance is available for this position.
What you'll do:
Responsible for fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management for a subset of products that they support.
Develop and implement marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
Manage multiple product marketing budgets to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
Accountable for digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
Adopt & lead a team to embrace safe & sound business practices at scale.
Provide thought leadership within and keen awareness of the external digital space, with established network of external partners to inspire out-of-box thinking.
Significant knowledge in product related regulations, and risk and compliance requirements.
Thrive working with cross-functional teams. Effective change agent that can get the job done and push mission forward while managing multiple stakeholder interests and expectations along the way.
Keep USAA brand and our mission to serve the military community at the forefront of new marketing practice.
Attract, develop, expand, and retain high performing teams of marketing professionals that deliver outcomes and key results.
Cultivate talent through coaching and training.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Education:
Bachelor's degree; OR 4 years of relevant education and/or experience. MBA preferred.
What you have:
10+ years of relevant work experience in financial services with hands-on marketing experience in conversion channels (i.e. Paid Search, Affiliates, Direct Mail).
4+ years of people leadership experience in building, managing and/or developing high-performing teams required.
Experience collaborating with key resources and stakeholders, influencing decisions, and managing work to achieve strategic goals required.
Executive-level business acumen in the areas of business operations, industry practices and emerging trends required.
Demonstrated ability to create and articulate a vision for product marketing organization.
Ability to seek and analyze data from variety of resources to support marketing decisions and alignment with key stakeholders.
Demonstrated proficiency in Product Marketing, including setting growth objectives, developing marketing plans, performance reporting, and driving incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.
Demonstrated proficiency in marketing data analytics.
Excellent communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
Strong analytical skills with the ability to analyze and evaluate information.
Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.
What sets you apart:
5+ years of Property & Casualty product marketing experience, with a focus on auto insurance acquisition. Proven success driving growth in a direct-to-consumer model across offline and digital channels, including Paid Search, Affiliates, and Direct Mail.
Demonstrated expertise in direct-to-consumer product marketing, including growth planning, marketing strategy, performance measurement, financial analysis, and data-driven decision making.
Demonstrated expertise in audience strategy and lifecycle marketing, including audience definition, segmentation, personalization, and engagement strategies that drive customer acquisition, deepening, retention, and lifetime value.
Hands-on experience with Salesforce and modern marketing automation, personalization, and customer data platforms.
Deep understanding of the P&C insurance business and financial drivers, with the ability to connect marketing investments and strategies to portfolio performance, profitability, growth objectives, and P&L outcomes.
Exceptional communication, influence, and stakeholder management skills, with the ability to build alignment across a complex matrixed organization and effectively engage senior leaders and cross-functional partners.
Proven ability to build strong marketing partnerships, align audience strategies, optimize customer journeys, and deliver integrated programs that drive measurable business outcomes.
Strong analytical and strategic thinking skills, with the ability to translate complex data and market insights into actionable recommendations and executive-level decisions, particularly within the P&C market.
Experience working in and/or leading cross-functional agile teams, serving as a team lead or product owner, and setting priorities and strategic direction.
US military experience through military service or a military spouse/domestic partner.
Compensation range: The salary range for this position is: $169,880.00 - $305,780.00
USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Long Term Incentive Plan: Cash payment for Executive level roles only, representing a cash payment which is both time and performance based.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.