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Location
Remote (Australia)
Seniority
Junior · 1+ year exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Valsoft is a Canadian company founded in 2015 that acquires and permanently holds vertical market software businesses rather than reselling them. It buys established, often founder-owned products serving narrow industries such as transport, hospitality, insurance, healthcare and utilities, then keeps them operating under their own brands with centralised support for finance, hiring and best practice. Headquartered in Montreal, it has completed well over a hundred acquisitions and operates on the model that a small software business serving an unglamorous industry can be extremely durable if it is never asked to grow beyond its market.

About Sadie

Sadie is transforming how restaurants engage with their customers using AI-powered voice technology. Our intelligent voice agent, Sadie, answers phone calls 24/7 to take bookings, manage reservations, answer FAQs, promote specials, and drive upsells-all without putting pressure on front-of-house staff. Sadie integrates with the world’s leading booking engines and POS systems to deliver a seamless guest experience and operational efficiency.

We’re live in over 2,500 restaurants across Canada, the US, UK, Germany, and Australia, and we’re just getting started.

The Role

We are seeking a highly experienced Business Development Representative (BDR) to join our sales team and focus on both inbound and outbound sales. You will be responsible for identifying and engaging prospective customers from all angles-whether they come to us organically or through proactive outreach. As an essential part of our startup team, you will play a key role in generating high-quality leads, building relationships, and driving growth. Your drive, hunger, and ability to thrive in a fast-paced, startup environment will be crucial to your success.

What You'll Do

  • Outbound Prospecting: Initiate contact with potential clients using existing go-to-market channels, focusing on businesses integrated with Sadie’s AI-powered voice technology products.
  • Lead Qualification: Assess and qualify leads to ensure alignment with our product offerings and pass them to the appropriate sales teams.
  • CRM Management: Maintain accurate records of interactions and lead statuses in the CRM system, ensuring all data is up-to-date for efficient pipeline management.
  • Performance Metrics: Meet and exceed targets related to lead generation, qualification rates, and Annual Recurring Revenue (ARR) contribution from qualified sales opportunities (SQLs).
  • Collaboration: Work closely with marketing and sales teams to refine outreach strategies, messaging, and processes to maximize lead generation efforts.
  • Market Insights and Trend Monitoring: Stay informed about technological advancements and operational trends within the hospitality industry. Regularly analyze market dynamics, customer behaviors, and competitor activities to identify new opportunities and adjust outreach strategies accordingly. Share relevant insights with internal teams to inform product development and marketing efforts.

What You Bring

  • At least 1-3 years of proven experience in SaaS sales, with strong preference for candidates with significant experience in the hospitality technology or software sector.
  • Demonstrated success in outbound sales, and lead generation
  • Experience in cold calling, cold prospecting, and sourcing new business opportunities, with a track record of consistently exceeding performance targets.
  • Highly proficient in CRM systems (such as Salesforce, HubSpot) and sales engagement platforms to effectively manage and nurture leads.
  • Hunter mentality: self-motivated, ambitious, and driven to achieve and surpass sales goals. Ability to independently execute and succeed in a remote work model.
  • Fluent in English, both written and verbal, with exceptional communication and presentation skills.

Why Join Sadie?

  • Be part of the revolution: Join a fast-growing AI company with a mission to transform the hospitality industry.
  • Impact from Day 1: As one of the key players in our sales team, you’ll have a direct influence on Sadie’s growth and success.
  • Unlimited growth potential: Gain hands-on experience in a dynamic, fast-paced startup environment with opportunities for professional advancement.
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