B2B & Trade Project Manager - M/W/X

JOB DESCRIPTION

• Within the Marketing Operations team, reporting to the B2B & Trade Marketing Manager, your main missions will be to support the development of meaningful relationships with our brands and activate the brands on our Veepee websites

• You will be responsible for a certain product vertical or business across all our B2C countries

TASKS

• Marketing activations of our brands: You are responsible for planning and setting up marketing actions/campaigns focused on activating our brands and offer on all our B2C platforms

• Co-define the planning with your marketing & planning colleagues, whilst having an international vision for each brand (keeping in mind benchmarks & specificities of each local platform)

• Brief & collaborate with different stakeholders (brands, design, CRM, B2B colleagues…) on your actions to collect all you need

• Implement (trade) animations and thematic campaigns and coordinate with other teams to implement other actions (adhoc communication, merchandising, etc.)

• Analyze the results of your campaigns, do the required reporting & use these learnings going forward

• Perform market trend analysis to understand market & brand dynamics that could be relevant for your business/ product category

• Strategic brand development: You support the business to further develop our strategic accounts

• Develop annual plans for our strategic brands addressing both brand and Veepee challenges

• Collaborate with commercial teams to support strategic brand meetings (prepare presentation materials and assist to meetings if relevant)

• Collaboration with commercial teams: You are the partner for commercial teams (of your vertical and/or business) to support them & their brands with their marketing needs

• Collaborate with commercial teams across countries to ensure brand plans are prepared, executed and communicated

• Be the spokesperson of marketing towards your commercial teams on general marketing topics (Value proposition, Market Insights, Pink Box, etc.)

• Collaboration with marketing teams: You collaborate closely with your marketing colleagues to ensure all actions are coordinated and fit the full platform

• Collaborate closely with your colleagues of the B2B & Trade team to optimize the balance between verticals and businesses

• Guide & coach our more junior B2B & Trade colleagues to develop their skills and improve performance

• Collaborate closely with your colleagues of the CRM team to execute brand activation plans (e.g. coordination of adhoc communication, translations, etc.)

• Collaborate closely with your colleagues of the Projects team to align planning and execution of campaigns/projects

• Collaborate with other marketing teams to optimize planning, ensure operational excellence and working as efficiently as possible as a team

• Give support to other teams for translation needs

MUST HAVE skills

Technical skills

• Marketing competencies (brand and trade marketing)

• Project management

• Commercial mindset & understanding of brand environments

• Consumer mindset & understanding of consumer trends

• Proficient to carry out commercial & marketing analysis

• Proficiency in computer tools, mainly Microsoft Office Suite & G Suite

• Master in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)

• Professional fluency in English (spoken & written)

Behavioral skills

• Creative and innovative thinking

• Business and result oriented with an analytical mindset

• Proactivity and agility, ability to find solutions

• Attention to detail, organizational and prioritization skills

• Commercial thinking - both brand and consumer focused

• Strong oral and written communication skills

• Strong interpersonal skills

• Persuasive abilities and capabilities to unite and motivate