Senior Marketing Manager - Veeva QualityOne Korea

The Role

Veeva QualityOne is expanding in Korea, and we are looking for a Senior Marketing Manager to help build the market for QualityOne across regulated manufacturing industries such as cosmetics, food & beverage, and chemicals.

This is a hands-on, high-impact role for a marketer who can turn global product strategy into local market demand. You will work closely with the Director, QualityOne Korea and regional marketing leadership to create segment-specific campaigns, build local thought leadership, and contribute directly to pipeline growth.

What You’ll Do

• Own Korea GTM marketing execution for QualityOne, adapting global strategy to local customer segments such as cosmetics brand owners, OEM/ODMs, F&B manufacturers, and chemical manufacturers.
• Create localized content and sales enablement, including Korean whitepapers, executive presentations, campaign messaging, customer stories, event themes, and sales-ready materials.
• Plan and execute high-touch field programs such as executive roundtables, webinars, association events, and account-based campaigns focused on quality, supplier governance, compliance, audit readiness, and operational scalability.
• Partner closely with sales to prioritize target accounts, support account planning, improve MQL-to-SQL conversion, and connect marketing activity to measurable pipeline outcomes.
• Build local market awareness through Korean-language thought leadership, trade media, industry associations, partner ecosystems, and customer-facing events.
• Manage campaign operations, budget, reporting, and performance analysis using marketing automation and CRM tools such as HubSpot.
• Collaborate with APAC and global marketing teams to localize messaging while sharing Korea market insights back into regional and global planning.

Requirements

• 8+ years of B2B marketing experience in Korea, ideally in enterprise software, SaaS, manufacturing technology, supply chain, PLM, ERP, MES, quality, or compliance-related solutions.
• Experience building demand for a new product, category, market, or business unit where brand awareness and market education were still developing.
• Strong hands-on field marketing and demand generation experience, including ABM, executive events, webinars, content campaigns, and sales enablement.
• Excellent Korean writing skills with the ability to create clear, executive-level content for customers, campaigns, and local thought leadership.
• Proven ability to work closely with sales or business leadership and connect marketing programs to pipeline generation, conversion quality, and target-account engagement.
• Strong analytical and operational discipline, including campaign measurement, budget management, and CRM/marketing automation usage. HubSpot experience is a plus.
• Professional English fluency for collaboration with regional and global teams.
• Bachelor’s degree or equivalent practical experience.

Nice to Have

• Experience marketing to cosmetics, consumer goods, food & beverage, chemicals, or other regulated manufacturing industries.
• Familiarity with QMS, document control, supplier quality, PLM, ERP, MES, audit management, or regulatory/compliance workflows.
• Prior experience as an early or founding marketer for a global B2B SaaS company in Korea.
• Existing network with Korean cosmetics brand owners, OEM/ODMs, industry associations, regulatory advisors, or manufacturing technology partners.