Marketing Manager

The candidate will have responsibilities across the following functions:

Strategic Marketing and Campaigns:

• Develop and execute end-to-end integrated marketing plans aligned with organisational objectives.
• Lead 360-degree campaigns across digital, print, PR, and events for brand awareness and lead generation.
• Define KPIs, measure performance, and optimise campaigns based on data-driven insights.
• Lead marketing for award applications, industry recognition programs, and related participation.

Digital Marketing and SEO:

• Drive online presence through SEO/SEM strategies, content marketing, and performance optimisation.
• Manage digital channels (social media, Google Ads, email, website) and marketing automation tools.
• Utilise analytics platforms (e. g., Google Analytics, HubSpot, CRM systems) to track and improve conversion.

Lead Generation and Sales Enablement:

• Design and execute lead generation campaigns including landing pages, forms, email nurtures, and paid media.
• Develop and maintain sales collateral - brochures, presentations, pitch decks, case studies, etc.
• Align with the sales team to ensure seamless marketing-to-sales handoff and effective funnel management.

Events, PR and Brand Visibility:

• Plan, organise, and manage online/offline events including trade shows, webinars, product launches, and exhibitions.
• Build and maintain strong media relationships; lead PR outreach, press releases, and corporate communications.
• Identify and coordinate industry award nominations and marketing partnerships for brand elevation.

Vendor and Partner Management:

• Identify, onboard, and manage external agencies, vendors, and partners (creative, media, print, PR, etc. ).
• Negotiate deliverables, timelines, and pricing to ensure value-driven outcomes.
• Track vendor performance and manage budgets efficiently.

Market Research and Competitive Intelligence:

• Continuously monitor industry trends, consumer behaviour, and competitor marketing.
• Leverage insights to inform campaign strategies and product positioning.

Team Leadership and Collaboration:

• Lead and mentor a high-performing marketing team.
• Collaborate closely with cross-functional teams including sales, product, customer success, and leadership.

Requirements:

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• 6-8 years of relevant experience in B2B/B2C marketing, digital strategy, and brand communication.
• Demonstrated experience in partner management, negotiation, and budget ownership.
• Proficient in ATL/BTL marketing, digital advertising, CRM, and marketing automation platforms.
• Strong understanding of lead nurturing, funnel metrics, and campaign ROI analysis.
• Excellent communication, presentation, and stakeholder management skills.
• Certifications in Google Ads, HubSpot, Salesforce, or relevant platforms are a plus.