Digital Marketer

Responsibilities:

• Create compelling content: plan and produce social media posts, short-form videos, carousels, blog articles, newsletters and case studies that make process simulation clear and engaging for engineers, training managers and educators.
• Produce the Velnode Mini Podcast: coordinate episodes, edit audio and video, and repurpose each episode into clips and posts.
• Manage social channels: grow and engage our audience on LinkedIn, X, Instagram, YouTube and TikTok, with LinkedIn as the priority for reaching engineering professionals and decision-makers.
• Run paid campaigns: plan, launch and optimise ads on LinkedIn, Meta and Google to drive sign-ups and qualified leads.
• Drive website growth: improve SEO on velnode.com, write landing-page copy and support campaigns that convert visitors into users.
• Run email marketing: build and manage newsletters, onboarding emails and nurture sequences that move free users to paid plans.
• Support sales: create pitch materials, product explainers, brochures and demo content for the Business Development team.
• Measure and report: track traffic, engagement, sign-ups, conversion and cost per acquisition, and share monthly insights on what's working and what to change.
• Protect the brand: keep Velnode's voice, orange-led visual identity and standards consistent across every channel.

Requirements:

• 2–4 years' experience in digital marketing and content creation, preferably in SaaS, edtech, or B2B technology, and engineering.
• A portfolio that shows strong writing and digital marketing work.
• Ability to turn technical subjects into simple, engaging content. An engineering or science background, or a genuine interest in learning one, is a strong advantage.
• Proven experience running paid ad campaigns with measurable results.
• Working knowledge of SEO, email marketing tools and analytics (Google Analytics 4, Meta Business Suite, LinkedIn Campaign Manager).
• Strong organisation and the ability to manage a content calendar independently.
• A global mindset: Velnode markets to an international audience, not only Nigeria.

Nice to Have:

• Experience marketing to universities, training institutes, or industrial companies.
• Basic knowledge of marketing automation and CRM tools.

What We Offer:

• Competitive salary
• Hybrid working from Lagos
• Room to grow as the marketing team expands