Performance Marketing Specialist (Google Ads)
The Short Version
You run Google as Viktor's paid acquisition channel, hands-on in the account every day. Search, Performance Max, YouTube, the full Google ad stack. You work under the Google Lead, and the account is yours to run.
What's Actually Going On Here
Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google is one of the channels we believe in.
Day-1 operator. Day-180: the operator this account can't run without. You do the work of a small agency by yourself, using AI tooling to compound your output.
What You'll Actually Do
Run the Google Ads account hands-on. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.
Run landing page and conversion path experiments alongside the ad work. Quality Score and post-click conversion are part of your job.
Run the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.
Run measurement and attribution. Enhanced conversions, offline conversion import, conversion modeling.
Build the keyword, audience, and asset library. The playbook compounds.
Work with your Lead on budget and priorities. Push back when the data says so; the good ideas win.
Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
The Bar
You'll be measured on pipeline and CAC from Google. Not on impression share, CTR, or campaign count. "I'd need a PPC specialist and a landing page team" is an instant no-hire. You're both.
How You'll Know It's Working
30 days: account audited, bad match types killed, conversion tracking clean, first experiments shipped. 90 days: Google runs to a documented playbook, with the landing page experimentation loop running.
Who You Are
1-2 years (up to 3) of hands-on Google Ads experience at a web-based SaaS or ecommerce company, accountable for pipeline or revenue. AI-native SaaS is a strong plus.
Sharp. We care more about how you think than how long you've been doing this.
Direct media buyer. You've built and run campaigns in the platform yourself - your hands on the account, your name on the results.
You think about the whole conversion path. Ad to landing page to signup to paying.
Comfortable with data. You read the platform directly, form a view, and act.
Documented experimentation practice. You can show the cadence and the wins.
AI-native daily workflow. Claude and similar tools are core to how you work.
Why This Role Is Different
No agency layer. The account is in your hands every day.
The Head of Performance Marketing and the co-founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.
The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.
Even Better If
You've scaled paid search from zero at a Series A or B B2B SaaS.
You've worked on AI or PLG products.
You've owned landing page experimentation alongside the ad account.
How we work
Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day.
We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.
Why Viktor
We're one of the fastest-growing companies in the world. The product works. The market is pulling.
This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on.
That doesn't last forever. Right now, it's still true.
Compensation
Top-of-the-market salary and the kind of ownership that only exists at this stage.
The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.