Marketing Automation Specialist

Responsibilities:

• Work within marketing automation platforms
• Design and construct Customer Journeys in Marketing Automation tools
• Create segments in the Marketing Automation platform based on the given criteria
• Build and execute email campaigns to ensure the best outcomes
• Create and execute omnichannel campaigns using other channels (sms, messengers, etc.)
• Work within ready-made content assets for adding personalization and testing
• Work within other digital marketing tools (webinar platforms, chatbots, web analytics, etc.)
• Collaborate with the Campaign manager, who is responsible for the effectiveness of all campaigns, to streamline the workflow
• Provide consultations on technical questions about digital channels and campaigns
• Participate in the process of creating an integrated IT Omnichannel ecosystem for clients
• Monitor marketing campaigns for timely detection of bugs and errors
• Prepare initial reports on campaign results (raw data).

Required Skills & Knowledge:

• 3+ years of experience in digital marketing
• Knowledge of email marketing. Experience with at least one ESP (Mailchimp, GetResponse, SendPulse, eSputnik, Klaviyo, etc.)
• Experience with other communication channels is a plus
• Basic knowledge of HTML and Excel
• Basic knowledge of SQL (Select) is a plus
• General understanding of digital marketing tools and services integration (API, databases)
• Systems thinking and willingness to dive into technical details
• Proactive life position and desire to constantly learn and develop
• Team player who can create and maintain a collaborative and inspiring work environment
• Upper-Intermediate English (speaking and writing).