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VML

VML is a global creative marketing, digital transformation, and advertising agency operating as a major subsidiary of holding conglomerate WPP. Headquartered jointly across New York, Kansas City, and London, the agency was formed through the merger of VMLY&R and Wunderman Thompson. Operating across more than 60 international markets, the enterprise integrates brand experience (BX), customer experience (CX), direct-to-consumer commerce, and enterprise technology consulting for global corporate clients across the automotive, healthcare, retail, and consumer goods sectors.

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on LinkedIn  #WeAreVML.

** This position is for a 1-year contract

Role Overview

We are looking for a Partner Marketing Manager to support partners in planning and executing effective go-to-market marketing activities.

In this role, you will work closely with partners and internal stakeholders to turn business priorities into clear marketing plans, activate campaigns, track performance, and identify opportunities to improve results.

This is a great opportunity for someone with experience in B2B or digital marketing who enjoys working with multiple stakeholders, managing campaigns, and using data to drive better marketing outcomes.

Key Responsibilities

  • Support partners in developing and executing go-to-market and marketing plans.
  • Translate business priorities into clear audiences, messaging, campaigns, and channel activities.
  • Guide partners through campaign planning, activation, and optimization using available assets and programs.
  • Work with internal marketing, sales, and partner teams to align priorities and execution.
  • Manage relationships with a portfolio of partners and maintain a consistent communication cadence.
  • Track campaign performance, leads, referrals, and pipeline using dashboards and reporting tools.
  • Use performance data to identify opportunities and recommend next actions.
  • Support partner meetings and workshops and help keep activities focused on agreed priorities.
  • Manage multiple partner activities using established templates, processes, and playbooks.
  • Ensure marketing activities and results are accurately tracked and reported.

What We're Looking For

  • Experience in B2B, digital, demand generation, partner, or integrated marketing.
  • Experience planning or executing marketing campaigns.
  • Understanding of the marketing funnel, from awareness and lead generation through to pipeline.
  • Comfortable working with data, dashboards, and marketing performance metrics.
  • Strong communication and stakeholder management skills.
  • Organized and comfortable managing multiple activities and priorities.
  • Able to turn information and data into practical recommendations.
  • Comfortable learning new technologies, marketing programs, and ways of working.

Experience working in technology or with partner ecosystems is a plus, but not essential.

What Success Looks Like

You will help partners execute focused marketing activities, maintain strong relationships, track results, and continuously improve campaigns based on performance and business priorities.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$65,000—$115,000 CAD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our  California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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