Influencer Relations Specialist

Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. We are looking for a high-impact Influencer Relations Specialist to help fuel that continued growth. Total compensation for this role is expected to be between $48,000 and $50,000 per year.

As an agency, we exist to accelerate growth-for our clients, our people and the B2B industry. We partner with B2B technology and services companies, from high-growth Silicon Valley businesses to global Fortune 500 brands, to drive meaningful business results. At Walker Sands, curiosity sparks new ideas, collaboration makes the work stronger, and people are at the center of everything we do.

Walker Sands is looking for a talented Influencer Relations Specialist to join our team in our Chicago office for a hybrid schedule, onsite 2 days a week. You will support the day-to-day work of influencer programs for our B2B clients.

What You Will Do (Responsibilities): 

Creator Discovery & Relationship Management

• Research and identify potential influencer partners, including content creators, industry practitioners, subject-matter experts, and other voices with influence among B2B audiences.
• Evaluate potential creators based on audience relevance, professional credibility, content quality, engagement, and previous brand partnerships.
• Develop creator shortlists and recommendations for review.
• Conduct initial outreach to creators and talent representatives to gauge interest, availability, rates, and potential partnership opportunities.
• Coordinate ongoing communications with creators and their representatives.
• Build and maintain positive relationships with creators to support current campaigns and potential future partnerships.
• Maintain accurate records of creator contacts, rates, areas of expertise, campaign performance, and previous collaborations.

Campaign Execution & Coordination

• Support day-to-day execution of influencer campaigns, including creator onboarding, briefing, content development, approvals, publishing and campaign wrap-up.
• Help prepare creator briefs outlining campaign objectives, key messages, deliverables, timelines and content requirements.
• Track creator deliverables, deadlines and approvals, following up proactively to keep campaigns on schedule.
• Coordinate feedback and revisions between creators, clients and internal teams.
• Review creator content against approved briefs, brand guidelines and advertising disclosure requirements.
• Support the contracting process by gathering necessary information, communicating requested changes and coordinating signatures.
• Provide on-site support for influencer activations at client events and conferences, including occasional travel as needed.

Reporting, Research & Collaboration

• Collect and organize creator content performance data.
• Help prepare campaign reports summarizing results, key takeaways, and opportunities for improvement.
• Research emerging creators, platforms, and influencer marketing trends to identify potential opportunities for clients.
• Support new business proposals and existing client opportunities through creator research, availability checks, preliminary rate information, and campaign examples.

What You Bring (Requirements):

• 1-2+ years of full-time experience in influencer marketing, public relations, social media or a related field.
• Strong interpersonal skills and the ability to build and maintain professional relationships.
• Clear, professional written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to manage assigned tasks independently, follow through on commitments and keep relevant team members informed of progress.
• Familiarity with major social media platforms, particularly LinkedIn, Instagram, TikTok and YouTube.
• Comfort working with spreadsheets, project management tools and basic campaign performance data.
• Interest in B2B technology, professional content creators and influencer marketing trends.

What We Offer (Compensation + Benefits):

Starting Salary: $48,000 - $50,000

• Base salary is only a part of the total rewards package. Placement on the salary scale will be determined by a variety of factors to ensure internal equity.
• Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire. Merit-based increases can be earned after time in role.
• Bonus Potential: This role will be eligible for a bonus based on company performance.
• Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• Flexible PTO and Hybrid Work: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• Health Coverage: Comprehensive medical, dental, and vision plans. Mental health resources, pet insurance, and more.
• Retirement Savings: Employer-matched 401(k) and access to financial planning services.
• Additional Protection: Life insurance, disability coverage, and other benefits that provide added financial security.
• Employee Assistance Program (EAP): Free, confidential support for you and your household, including counseling, mental health resources, and help navigating life’s everyday challenges.
• Family Support: Paid leave for new parents and caregivers, plus policies for fertility treatment, pregnancy loss, adoption challenges, and more.
• Performance & Coaching: Regular performance reviews, clear goal-setting, and ongoing coaching to help you understand expectations, grow your skills, and make progress in your career.
• Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
• Community & Belonging: Employee resource groups, volunteer opportunities, and programs designed to build connection across the agency.
• Culture: Our agency offers an award-winning culture. Read more on our website here!

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer Walker Sands is committed to diversity, equity, and inclusion  and welcomes everyone to our team.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need reasonable accommodation at any point in the application or interview process, please let us know.