Associate Product Marketing Manager

Description

Position at WebMD

About the Company:

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

For Company details, visit our website: www.webmd.com / www.internetbrands.com

Overview

We are seeking a dynamic and results-driven Product Marketing Manager to join the Medscape Medical Affairs team. In this role, you will be responsible for developing and executing US & OUS product strategies that drive awareness, demand, and adoption of our solutions. You will work closely with cross-functional teams, including product operations, sales, and internal stakeholders to ensure our products resonate with target audiences and meet pharmaceutical clients’ needs. If you are passionate about crafting compelling product narratives, understanding market trends, and driving growth, we invite you to apply and help shape the future of our portfolio. You will report to the Associate Director, Product Strategy & AI Enablement to drive business insights, impact and results. This is inclusive of setting strategy with data-driven insights, monitoring progress, adjusting plans and reporting progress.

Responsibilities:

• Analyse product business to determine trends, sales, and training needs to drive product recommendations.
• Execute market research to understand customer needs, market trends, and competitive landscape. Use this information to inform product development and marketing strategies.
• Craft compelling product messaging, storytelling and value propositions that differentiate our products in the market and resonate with target audiences.
• Ability to use generative AI tools to rapidly translate new technical product features into tailored, sales pitches, and objection-handling scripts for the sales teams.
• Be a subject matter expert on the products you manage.
• Maintain detailed product specifications/capabilities documents, functional requirements and design prototypes.
• Collaborate with the sales team to develop sales tools, training materials, and presentations that effectively communicate product value and drive customer engagement.
• Attend client calls as product SME in support of Sales pre and post sale.
• Project manage product innovations, new products and product enhancements across platforms including liaison between Product Operations, Product Development, B2B Marketing, Member Marketing, Marketing Solutions, and implementation teams.
• Monitor and analyse the performance of marketing campaigns and initiatives, providing insights and recommendations for optimisation.
• Employ AI platforms and analytics tools to monitor market changes, product and usage pattern shifts, helping identify new solution opportunities.
• Gather and leverage customer feedback to refine product offerings, messaging, and marketing strategies.
• Work with Global and US teams to understand trends.

Qualifications:

• Bachelors’ degree or equivalent years of experience.
• Candidates should have a minimum of 3 years of experience in working in the digital media space, ideally with a premium publisher or ad tech company.
• The individual should possess excellent problem solving and relationship management skills.
• Experience in defining and operationalising requirements for large scale, complex products or systems and the ability to work cross-functionally is essential.
• Experience with AI tools.
• The individual must be highly analytical with strong communication and presentation skills.
• Minimum 1-2 years of experience using foundational AI tools (such as ChatGPT, Claude, or Perplexity) in a business capacity.
• Knowledge of the pharmaceutical industry is a plus.