VP Product (m/f/d)

Shore is the all-in-one platform for service businesses in DACH: online booking, calendar, POS and payments for thousands of salons, beauty, wellness and coaching businesses. As part of group.one, Shore’s booking and payments capabilities also power products across the group, such as the website builder and webshop.

If that sounds enticing we are happy to receive your application to become our next "VP Product (m/f/d)"

Your mission

Grow Shore’s profitable core: keep and grow our merchants, convert more of them, and increase revenue per merchant through payments and AI. At the same time, turn Shore’s booking and payments into platform capabilities that create real synergies across group.one.

What you own

You own the end-to-end product vision, strategy and execution for Shore, with full accountability for product performance, customer value, and business growth. Your portfolio spansProduct for Calendar & Booking, POS (incl. DACH fiscal compliance), Shore Pay Online and Offline, Onboarding, AI products (e.g. AI Voice Receptionist, MCP/agentic booking) and integrations into group.one products. You lead a team of 4 Product Managers and work in close partnership with Engineering, Design, Commercial and Customer teams to align product investments with company strategy

Key responsibilities

Strategy & Focus

• Own product strategy and roadmap; make clear trade-offs between core product, innovation, group integration and compliance.

• Define where Shore wins (ICP, verticals, positioning against competitors) and what we deliberately don’t do.

• Drive key strategic decisions with the MD and Group CPO, backed by data and clear decision papers.

Monetization & commercial impact

• Drive revenue growth, ARPU expansion and overall product monetization performance.

• Shape packaging and pricing together with Commercial, and make changes repeatable rather than one-off projects.

• Build business cases for major initiatives and steer by revenue impact.

• Grow transaction revenue and enable upsell and expansion within the product.

KPIs & Data

• Own the product KPI system and keep entitlementconversion, activation, adoption, retention and monetization clearly separated.

• Be accountable for churn, trial-to-paid conversion, net revenue retention and adoption of key products.

• Make decisions data-driven and establish one source of truth.

AI & Platform

• Launch and monetize the AI Voice Receptionist; drive agentic capabilities such as booking APIs and MCPs.

• Develop booking and payments as platform capabilities for group.one, with clear ownership and decision rights.

• Build an AI-native product team with faster discovery and feedback loops.

Leadership & Collaboration

• Lead, coach and grow a team of PMs; raise the bar on ownership and business thinking.

• Partner with Engineering on capacity, tech debt and delivery; set up release and testing processes with Customer teams.

• Member of the Shore management team; represent Shore Product in group reviews.

What you bring

• 8+ years in B2B SaaS product management, 3+ years leading PMs.

• Proven track record in monetization: packaging, pricing, upsell.

• Experience with SMB or vertical SaaS; payments, fintech or POS is a strong plus.

• Strong command of SaaS metrics and data-driven decision making.

• Hands-on experience with AI products, both building AI-powered products and using AI tools to speed up your own product work, and enabling your team to do the same.

• Fluent in German and English

Who you are

• Approachable and a go-to person: you listen and bring people with you.

• Clear on direction, and able to explain and reason your decisions.

• You combine business-mind with product value

• You thrive with limited capacity and competing priorities and know how to focus.

We offer

• A highly motivated management team that embraces agile principles from strategy definition through to operational implementation

• Excellent development and career prospects

• Permanent, full-time position

• Regarding remote work: Flexibility for your work-life balance: Option to work remotely by arrangement with your teammates

• Flexible flex-time model

• Opportunity to earn attractive bonuses

• You’re part of group .one: we guarantee camaraderie, a casual, first-name-only culture, and teamwork

• Opportunities to balance work and personal life

• New and state-of-the-art offices at our locations

• Regular, unforgettable team events across all locations

• Your well-being is important to us:

  • Support for your company pension plan

  • With us, you’re flexible on the go: subsidized JobRad bike leasing

  • Discounted Urban Sports Club membership

  • Free massages during work hours

  • Unlimited fruit and beverages (coffee, tea, soda, cola, etc.)

We are committed to an inclusive and safe environment free from discrimination and harassment. We welcome talent in all its diversity. Your gender, background, age, beliefs, or personal history do not determine your opportunities with us-what matters to us is mutual respect, personal appreciation, and creating a work environment where motivation and collaboration thrive. We believe in supporting your personal and professional growth and recognizing you both as an individual and as a valued team member.

We look forward to continuing to grow together with you and are excited to get to know you.