Content Marketer

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Experience: 1+ yrs

Location: Bengaluru

Job Type: Full-time

We are looking for a creative and research-driven Content Marketer to strengthen organic brand presence and create high-quality content that engages audiences across the global SaaS, EdTech, tutoring, AI, and education technology ecosystem.

The ideal candidate will combine strong writing and storytelling skills with an understanding of content marketing, SEO, audience research, and digital channels. You will create content that not only communicates ideas clearly but also supports brand awareness, audience engagement, lead generation, and business growth.

Requirements

KEY RESPONSIBILITIES

• Create and execute high-quality content across LinkedIn, blogs, websites, email, newsletters, and social media.
• Develop and manage content calendars aligned with marketing objectives and business priorities.
• Research target audiences, industry trends, competitors, customer needs, and relevant content opportunities.
• Write clear, engaging, insightful, and conversion-focused content for different audiences and platforms.
• Develop content around SaaS, EdTech, tutoring, AI, education technology, and business growth.
• Collaborate with Marketing, Product, and other teams to translate ideas and insights into compelling content.
• Support SEO initiatives through keyword research, content optimisation, internal linking, and search-focused content planning.
• Repurpose existing content into different formats, including social posts, carousels, newsletters, video concepts, and short-form scripts.
• Develop content that supports brand awareness, audience engagement, lead generation, and conversion.
• Monitor content performance using relevant analytics and engagement metrics.
• Analyse performance insights and continuously improve content strategy and execution.
• Use AI tools effectively for research, ideation, drafting, content repurposing, and workflow optimisation.
• Maintain high standards of grammar, accuracy, tone, consistency, and editorial quality.
• Stay updated on emerging content formats, digital marketing trends, AI tools, SEO practices, and audience behaviour.

WHAT MAKES YOU A GREAT FIT

• 1-2 years of experience in content marketing, content writing, digital marketing, or a similar role.
• Excellent written and verbal communication skills with strong writing, editing, storytelling, and content-creation abilities.
• Experience creating content for social media, blogs, websites, and digital channels.
• Strong understanding of content strategy, content planning, and content calendars.
• Basic understanding of SEO, keyword research, content optimisation, and internal linking.
• Strong research skills with excellent attention to detail and editorial accuracy.
• Ability to understand different audiences and create relevant, engaging, and valuable content.
• Familiarity with content analytics, engagement metrics, traffic metrics, and performance measurement.
• Comfortable using AI tools for content research, ideation, creation, and productivity.
• Experience in B2B SaaS, EdTech, education, tutoring, or technology is an advantage.
• Experience creating short-form video content or writing video scripts is a plus.
• Knowledge of email marketing and newsletters is desirable.
• Familiarity with tools such as Google Analytics, Google Search Console, Ahrefs, or Semrush is an advantage.
• Basic Canva or visual content creation skills are a plus.
• Understanding of lead-generation and conversion-focused content is desirable.
• Ability to work independently while collaborating effectively with cross-functional teams.
• A strong portfolio or work sample demonstrating previous content work across blogs, LinkedIn/social media, website copy, email campaigns, video scripts, or content campaigns is required.