digital marketing

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Experience: 1+ yrs

Location: hyderabad

As a Digital Marketing professional, you will be responsible for crafting and executing integrated public relations strategies that enhance brand visibility and engagement across digital platforms. Your role involves collaborating with cross-functional teams to develop compelling content, monitor media coverage, and measure the impact of PR initiatives on key performance indicators. You will identify media opportunities, build relationships with journalists and influencers, and create crisis communication plans to protect the brand’s reputation. Your analytical mindset will help translate data insights into actionable PR tactics that drive tangible business outcomes. Working in a fast-paced environment, you will adapt strategies to evolving industry trends and emerging digital channels.

Requirements

• Develop and manage digital PR campaigns that align with overarching marketing goals.
• Build and maintain relationships with media outlets, bloggers, and industry influencers.
• Craft press releases, media kits, and pitch materials for targeted audiences.
• Monitor media coverage, track metrics, and produce detailed analytics reports.
• Coordinate with social media teams to amplify press coverage and engage audiences online.
• Identify and mitigate potential PR risks through proactive communication strategies.
• Organize and promote virtual events, webinars, and press conferences.
• Research industry trends and competitor activities to inform PR strategies.
• Collaborate with creative teams to ensure messaging consistency across all channels.
• Prepare crisis communication plans and respond swiftly to negative publicity.
• Minimum 1+ years of experience in digital marketing with a focus on public relations.
• Strong writing and editing skills with a portfolio of press releases and media pieces.
• Proven track record of building media relationships and securing earned media coverage.
• Proficiency in media monitoring tools and analytics platforms.
• Excellent organizational and project management capabilities.
• Ability to analyze data and translate insights into strategic PR actions.
• Familiarity with SEO and content marketing best practices.
• Strong interpersonal skills and a collaborative mindset.
• Adaptability to rapidly changing digital trends and technologies.
• A proactive, solution-oriented attitude toward problem-solving.