Digital Marketing Manager

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Experience: 3+ yrs

Location: Bengaluru, Karnataka, India

As a Digital Marketing Manager, you will lead the strategy and execution of paid media campaigns across Meta and Google platforms, driving measurable growth in brand visibility and customer acquisition. You will collaborate closely with cross-functional teams to align paid media initiatives with broader marketing goals, ensuring creative assets, landing pages, and messaging are optimised for conversion. Utilizing data-driven insights, you will manage budgets, refine targeting, and implement A/B tests to maximise ROI. Your role will involve continuous performance monitoring, reporting to senior stakeholders, and staying ahead of industry trends to keep campaigns innovative and competitive. In a fast-paced B engaluru environment, you will combine analytical rigor with creative agility to elevate our digital presence and achieve ambitious revenue targets.

Requirements

• Develop and execute end-to-end paid media strategies on Meta and Google platforms to meet KPIs.
• Allocate budgets across campaigns, ensuring optimal spend and cost-efficiency.
• Build, test, and optimise creative and copy for ads to maximise click-through and conversion rates.
• Conduct audience research and segmentation to target high-intent prospects effectively.
• Implement sophisticated tracking, pixel setups, and attribution models to measure campaign success.
• Analyse performance data, generate insights, and present actionable recommendations to leadership.
• Collaborate with SEO, content, and design teams to create cohesive media plans.
• Manage and mentor a junior media buying specialist, providing guidance and training.
• Stay updated on platform policy changes, new ad formats, and industry best practices.
• Forecast trends and recommend new tools or techniques to stay ahead of competitors.
• 3+ years of hands-on experience managing Meta Ads and Google Ads at scale.
• Proven track record of delivering measurable ROI and surpassing campaign objectives.
• Strong analytical mindset with proficiency in interpreting campaign data and dashboards.
• Excellent communication skills, capable of translating metrics into strategic insights.
• Comfortable working in a fast-paced, collaborative environment.
• Knowledge of ad-tech tools, CRM integration, and campaign automation platforms.
• Ability to adapt to shifting priorities and manage multiple projects simultaneously.
• Detail-oriented with a focus on quality and compliance with platform policies.
• Passion for digital marketing innovation and continuous learning.
• Bachelor's degree in Marketing, Business, or a related discipline.