Manager - Field Application Engineering

This role is for one of Weekday’s clients

Salary range: Rs 2500000 - Rs 4000000 (ie INR 25 - 40 LPA)

Location: Pune, Maharashtra

Department: Field Application Engineering

Designation: Manager - FAE (West Region)

Experience: 10-15 Years

Team Management: 10+ Field Application Engineers

Qualification: B.E./B.Tech in Electronics, E&TC, Electrical Engineering, or a related discipline

1. Role Overview

We are seeking an experienced Manager - Field Application Engineering (FAE) to lead the Field Application Engineering function across the West Region. The role involves managing a team of 10+ Field Application Engineers, driving technical customer engagements, developing semiconductor design-in opportunities, and converting them into design wins and production business.

The ideal candidate will bring a strong combination of semiconductor application engineering expertise, regional team leadership, customer relationship management, and commercial business orientation. The candidate will collaborate closely with Regional Sales, Product Marketing, Business Development teams, and semiconductor principals to drive regional growth through technical enablement and strategic customer engagement.

Requirements

2. Key Responsibilities

A. Regional FAE Leadership and Team Management

• Lead and manage a team of 10+ Field Application Engineers across the West Region.
• Oversee regional technical support and application engineering activities across key customer accounts.
• Allocate FAE resources based on customer priorities, strategic accounts, and business opportunities.
• Define team objectives, monitor performance, and conduct periodic reviews.
• Mentor and develop FAE team members to strengthen their technical capabilities and customer engagement skills.
• Ensure effective coordination between FAE, Sales, Product Marketing, and Business Development teams.

B. Design-In, Design Win and Business Development

• Drive Design-In (DIN), Design Win (DWIN), and Production Win (PWIN) targets across the West Region.
• Identify, develop, and track New Business Opportunities (NBOs) through customer engagements and emerging project requirements.
• Build and manage a structured design-in pipeline, ensuring conversion from design-in to design win and production.
• Collaborate with Sales and Product Marketing teams to convert technical opportunities into commercial business.
• Track project value, estimated Bill of Materials (BOM) potential, production volumes, revenue opportunities, and conversion timelines.
• Support regional revenue growth through technical engagements and strategic customer development.

C. Technical and Application Engineering

• Provide technical guidance on semiconductor and electronic component selection, evaluation, and application development.
• Support Original Equipment Manufacturers (OEMs), Original Design Manufacturers (ODMs), and Electronics Manufacturing Services (EMS) customers throughout product design, prototyping, testing, validation, and mass production.
• Lead troubleshooting, debugging, and root-cause analysis for hardware and application-related issues.
• Coordinate with semiconductor principals and manufacturers to resolve technical escalations.
• Support New Product Introductions (NPI) and promote the semiconductor product portfolio.

D. Customer and Principal Management

• Establish and strengthen technical relationships with key OEMs, ODMs, EMS companies, and Tier-1 customers.
• Conduct technical presentations, product demonstrations, design reviews, and customer workshops.
• Collaborate with semiconductor principals to identify emerging technologies and customer-specific opportunities.
• Participate in strategic account planning and regional business development initiatives.
• Gather market intelligence, competitor insights, and customer feedback.

E. Cross-Functional Collaboration

• Work closely with Regional Sales Heads, Product Managers, Product Marketing, and Business Development teams.
• Support sales teams during technical discussions, customer presentations, and business closures.
• Align technical opportunities with commercial priorities and regional revenue objectives.
• Prepare regular Management Information System (MIS) reports and management updates covering design-in pipelines, design wins, production wins, and new business opportunities.

3. Technical Expertise

Candidates should have experience in one or more of the following semiconductor and electronic component categories:

• Microcontrollers (MCUs), Microprocessors (MPUs), and Systems on Chips (SoCs).
• Analog and Mixed-Signal ICs.
• Power Management ICs (PMICs).
• Power Semiconductors, including MOSFETs and IGBTs.
• Memory Products, including DRAM, NAND, and NOR Flash.
• Connectivity technologies, including Wi-Fi, Bluetooth, RF, and Wireless.
• Sensors, Embedded Systems, and Interface ICs.
• Passive Components and other Electronic Components.

4. Key Performance Indicators (KPIs)

• Design-In (DIN): Identification and development of new design-in opportunities.
• Design Win (DWIN): Conversion of design-in opportunities into confirmed design wins.
• Production Win (PWIN): Conversion of design wins into production and commercial revenue.
• New Business Opportunities (NBO): Generation and development of new business opportunities.
• Pipeline Management: Tracking project value, BOM potential, and conversion forecasts.
• Revenue Contribution: Business generated through FAE-led design wins.
• Team Management: Productivity and performance of the 10+ FAE team.
• Customer Engagement: Quality of technical engagement, customer satisfaction, and strategic account support.

5. Required Qualifications and Experience

• 10-15 years of relevant experience in Field Application Engineering, Semiconductor Application Engineering, or related technical functions.
• B.E./B.Tech in Electronics, E&TC, Electrical Engineering, or a related engineering discipline.
• Proven experience managing and leading a team of 10+ Field Application Engineers.
• Strong understanding of semiconductor products, electronic components, and application engineering.
• Demonstrated experience driving design-in pipelines, design wins, and production business conversion.
• Strong customer relationship management, technical sales support, and business development capabilities.
• Experience coordinating with sales teams, product marketing, R&D, and semiconductor principals.

Must-Have Skills

• Field Application Engineering
• Semiconductor Application Engineering
• Team Management and Leadership
• Technical Customer Engagement
• Design-In and Design-Win Management
• Business Development

Good-to-Have Skills

• Microcontrollers (MCUs)
• Microprocessors (MPUs)
• Systems on Chips (SoCs)
• Analog and Mixed-Signal ICs
• Power Management ICs
• Embedded Systems and Connectivity Technologies

Critical Hiring Requirement

Candidates must have hands-on experience managing 10+ Field Application Engineers across the West Region, with direct ownership of regional technical engagements, design-win pipelines, and production business conversion.