Performance Marketing Specialist

This role is for one of Weekday’s clients

Salary range: Rs 900000 - Rs 1500000 (ie INR 9 - 15 LPA)

Min Experience: 3+ years

Location: Mumbai

JobType: full-time

We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid marketing campaigns across digital platforms. The ideal candidate will have hands-on e-commerce experience, a strong grasp of performance metrics, and the ability to translate data into actionable growth strategies.

Requirements

Key Responsibilities

• Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms (programmatic, marketplace ads, etc.)
• Own end-to-end campaign lifecycle: budgeting, targeting, creative briefing, A/B testing, and optimization
• Monitor and report on key performance metrics (ROAS, CAC, CTR, CPA, conversion rate) and translate insights into optimization strategies
• Manage and optimize marketing spend across channels to maximize ROI
• Collaborate with creative, product, and analytics teams to align campaigns with business goals
• Conduct audience research, competitor analysis, and market trend tracking to inform campaign strategy
• Own attribution modeling and work closely with analytics/tech teams on tracking and measurement accuracy
• Manage marketplace advertising (Amazon Ads, Flipkart Ads, etc.) where applicable
• Stay current with platform updates, algorithm changes, and industry best practices

Qualifications

• 3-6 years of experience in performance marketing, with mandatory prior experience in e-commerce/D2C
• Proven track record of managing significant ad budgets and driving measurable ROI
• Hands-on expertise with Google Ads, Meta Ads Manager, and Google Analytics (GA4)
• Strong analytical skills; comfort working with spreadsheets, dashboards, and attribution tools
• Experience with marketplace advertising platforms (Amazon, Flipkart) is a plus
• Familiarity with tools like Shopify, WooCommerce, or similar e-commerce platforms preferred
• Strong communication skills and ability to work cross-functionally
• Experience with marketing automation or CRM tools (Good to Have)
• Exposure to conversion rate optimization (CRO) practices (Good to Have)
• Basic understanding of SQL or data visualization tools (e.g., Looker, Power BI) (Good to Have)

Benefits & Perks

• Full ownership of a real, growing consumer brand - not a narrow function within one
• Direct access to company leadership and real influence over brand direction from day one

Must-have skills

Performance Marketing, E-commerce, Google Ads

Good-to-have skills

Meta Ads Manage, rAnalytical Skills