Senior Executive - Performance Marketing

This role is for one of Weekday’s clients

Salary range: Rs 500000 - Rs 800000 (ie INR 5 - 8 LPA)

Min Experience: 1+ years

Location: Mumbai, Maharashtra, India

JobType: full-time

Develop strategies, oversee, and execute initiatives to increase paid media traffic. This role focuses on high-quality execution of Paid Search activities and Meta Ads for leading brands, requiring strong skills in Excel, project management, proactive communication, and a drive for continuous learning in digital marketing.

Requirements

Key Responsibilities

• Lead strategy, performance, and account management across key digital channels (Search, Social, Programmatic) for clients.
• Manage the full client lifecycle, from acquisition and onboarding to daily Digital Ad Operations and account performance.
• Provide expert advice, strategic thinking, and guidance to clients on all digital campaigns and delivery.
• Perform keyword research, creative analysis, ad copy writing, and campaign structuring based on business goals.
• Conduct creative and audience analysis, including A/B tests to develop winning strategies.
• Effectively manage various client accounts and budgeting requirements, optimizing for Return on Ad Spends.
• Perform scheduled data analytics and interpretation exercises using Excel and proprietary tools.
• Communicate proactively and manage time effectively.
• Provide strategic insights on landing pages and ad creatives for clients.
• Build, monitor, and maintain digital advertising budgets and track success metrics.
• Ensure quality and timely deliverables for client requests.
• Support QBRs (Quarterly Business Reviews) with the team/Account manager, including data support and QA.

Qualifications

• 1-2 years of paid media experience, including search marketing and social media.
• Bachelor's Degree or above in Science or Engineering.
• Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude.
• Excellent written and spoken English is a must.
• Familiarity with Google Ads, Meta Ads, and Google Analytics.
• Proficiency in Excel and PowerPoint.
• Google Analytics, Google AdWords, and Meta Ads certifications are a plus.

Benefits & Perks

• Opportunity to work closely with the leadership team in a trend-setting organization.
• Opportunity to grow with the company as part of its early core team.
• Work amongst some of the most free thinkers and driven professionals.

Must-have skills

Digital Marketing, Performance Marketing, Paid Media Advertising

Good-to-have skills

Google AdsMeta Ads