Social Media Coordinator

Wharton-Smith, Inc., a highly regarded General Contractor throughout the Southeast, is seeking qualified candidates for the position of Social Media Coordinator. We are currently seeking someone who is willing to work in Central, FL.

GENERAL DESCRIPTION:

The Social Media Coordinator develops and manages engaging, brand-aligned content across the company's social media platforms to support brand awareness, recruitment, business development, project storytelling, and community engagement. This role manages the social media content calendar, monitors performance and engagement, and collaborates with internal teams to ensure consistent messaging that aligns with Wharton-Smith's strategic goals.

RESPONSIBILITIES:

Content Creation & Digital Storytelling

Develop and schedule engaging social media content (text-only, images, videos, infographics, etc.) for various platforms (Facebook, LinkedIn, Instagram, etc.), ensuring alignment with brand guidelines.

Create social-first content that reflects Wharton-Smith’s voice, values, culture, experience, and position as the Construction Group of Choice.

Conduct interviews with employees, project teams, executives, owners, and subject matter experts to gather story ideas and source material.

Ensure all social media content is on-brand, consistent in style, tone, and messaging, and adheres to company guidelines and industry standards.

Social Media Calendar Management

Own, maintain, and continuously update the companywide content calendar.

Coordinate post timing, approvals, assets, captions, and scheduling to ensure consistent and timely execution.

Engage on behalf of Wharton-Smith by responding to comments, messages, and tagged content in a timely and professional manner.

Campaign Support

Assist in planning, executing, and optimizing organic and paid social media campaigns that support Wharton-Smith’s brand awareness, recruitment, project storytelling, community engagement, and business development goals.

Develop support copy, creative concepts, audience considerations, and scheduling recommendations for priority initiatives.

Support paid social execution, including boosted posts, sponsored content, audience targeting, performance monitoring, and reporting as appropriate.

Analytics & Reporting

Track, analyze, and report on the performance of social media content and campaigns using native platform analytics and social media management tools.

Provide insights and recommendations for optimizing engagement and reach.

Regularly monitor KPIs such as engagement, reach, impressions, follower growth, video views, clicks, and overall sentiment.

Execute monthly performance updates and quarterly executive-level reports regarding progress towards defined annual goals.

Collaboration

Work closely with the communications, marketing, strategic partnerships & events, business development, and project teams to understand company objectives, key messages, and ongoing projects to develop content that supports company goals.

Industry Research

Stay up to date with trends in social media, construction industry news, and emerging digital marketing tools to ensure that the company’s social media presence is innovative and effective.

QUALIFICATIONS:

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business, or a related field preferred.

Equivalent combination of education, relevant professional experience, certifications, and specialized training may be considered in lieu of a degree.

One (1) to three (3) years of experience in social media management or digital marketing within a corporate environment.

Proficiency in managing social media platforms, including LinkedIn, Instagram, Facebook, and YouTube.

Experience developing, creating, and scheduling engaging social media content across multiple platforms.

Knowledge of paid social media strategies, digital marketing principles, and audience engagement techniques.

Experience using social media management and scheduling tools, such as Loomly.

Ability to analyze social media performance metrics, engagement trends, and digital marketing analytics.

Basic proficiency in graphic design and content creation tools, including Canva or Adobe Creative Suite.

Strong written and verbal communication skills with the ability to collaborate effectively with Marketing and Communications (MARCOMM) teams and executive leadership.

Strong organizational skills with the ability to manage multiple projects, deadlines, and content schedules.

Ability to work independently and collaboratively in a professional corporate environment.

Proficiency in using standard office technology, including laptops, smartphones, photocopiers, and scanners.

Ability to perform office-related tasks requiring close vision, focus, and regular verbal communication.

Ability to occasionally lift and move office materials and supplies weighing up to 20 pounds.

Availability to work a full-time, non-exempt schedule, typically Monday through Friday during normal business hours.

Flexibility to work occasional evenings or weekends to support company events, project milestones, and time-sensitive marketing initiatives.

Willingness to travel locally and regionally to project job sites, company events, and other locations to capture content and support marketing and communications initiatives.

Equal Opportunity Employer/Veterans/Disability

Wharton-Smith provides equal opportunity to qualified disabled veterans, Pre-JVA special disabled veterans and individuals with disabilities to online application systems by making reasonable accommodation to ensure equal access for submitting to job openings.  (i.e., wheelchair accessibility, website accessibility, etc).

RECRUITER POLICY:

Notice to Staffing Agencies

Wharton-Smith, Inc. will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Wharton-Smith, Inc., including unsolicited resumes sent to a Wharton-Smith, Inc. mailing address, fax machine or email address, directly to Wharton-Smith, Inc. employees, or to Wharton-Smith, Inc.'s resume database will be considered Wharton-Smith, Inc. property. Wharton-Smith, Inc. will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Wharton-Smith, Inc. will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. Agencies must obtain advance written approval from Wharton-Smith, Inc.'s recruiting function to submit resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. Wharton-Smith, Inc. will not pay a fee to any Agency that does not have such an agreement in place. Agency agreements will only be valid if in writing and signed by Wharton-Smith, Inc.'s Human Resources Representative or his/ her designee. No other Wharton-Smith, Inc. employee is authorized to bind Wharton-Smith, Inc. to any agreement regarding the placement of candidates by Agencies.