Program Manager, Brand Management
Confirmed on the employer's own hiring board on Nov 12, 2026. First seen by Alion on Oct 21, 2026. Whirlpool Corporation scores A on the Alion truth index.
Requisition ID: 73673
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant
pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen
and laundry appliances, the company is driving meaningful innovation to meet the evolving
needs of consumers through its iconic brand portfolio, includingWhirlpool,KitchenAid,
JennAir, Maytag,Amana,Brastemp,Consul, andInSinkErator. In 2025, the company reported
approximately $16 billion in annual net sales - close to 90% of which were in the Americas -
41,000 employees, and 35 manufacturing and technology research centers. Additional
information about the company can be found atWhirlpoolCorp.com.
This role in summary
Whirlpool Corporation is seeking a Program Manager, Brand Management (Analyst, Brand Management) to join WoW Studios, our internal marketing agency. WoW Studios is transforming how we connect with consumers through bold creativity, digital innovation, and seamless storytelling. We power iconic brands like JennAir, KitchenAid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint.
As a Program Manager, Brand Management (Analyst, Brand Management) within WoW Studios, you will be instrumental in connecting cross-functional teams, creative resources, and marketing leadership. Your responsibilities will include leading the development and execution of product launches and social strategy for our major appliances, managing project timelines and resources, and driving operational efficiency across various initiatives.
Location: WoW Studios - Chicago or Riverview Campus - Benton Harbor
Your responsibilities will include
Brand dedicated resource managing product launch content and social strategy execution.
Manages the planning, coordination, execution, and successful delivery of go-to-market assets for major appliance product launches and social media campaigns.
Serve as a WoW Studios point of contact for cross-functional stakeholders, managing schedules, budgets, and all project documentation like trackers, timelines, and charters.
Monitor project scope, flag deviations from timelines, and proactively present risk mitigation options to the team and stakeholders.
Ensure detailed project documentation and organization accuracy is maintained throughout the program using enterprise tools
Partner with the resourcing and strategy team to ensure briefs are clear and actionable
Collaborate with peers to align on strategic direction, ensuring excellent and efficient project execution
Provide day-to-day guidance and thought leadership, ensuring work ladders back to brand objectives
Gather data and help build strategic POVs on trade-offs in timing, scope, and resourcing
Collaborate with Content Producers to monitor and track the project budget for specific projects to find ways to improve ROI
Minimum requirements
Bachelor’s Degree
5+ years of experience in product, brand, project, or account management
Preferred skills and experiences
Intermediate level of knowledge regarding product launch, packaging, and social/retail activation processes
Strong communication, diplomacy, and stakeholder management skills
Experience managing project-level risks and navigating ambiguity
Process-driven with a continuous improvement and growth mindset
Demonstrated proactive problem-solving skills and attention to detail
A collaborative team player who helps foster a trust-based workspace culture
Compensation: $55,900 - $111,800
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
- Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
- Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
- Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.