Senior Marketing Specialist - Growth (Brightflag)

The Opportunity

Brightflag is looking for a Senior Marketing Specialist to manage the execution of two of our growth levers: email and paid media. This is a hands-on role - you'll build campaigns yourself, rather than directing others to build them. You'll partner with the broader Marketing, RevOps, and Product teams to align paid and owned programs with product launches, campaigns, and pipeline targets. You'll report performance against shared goals like lead quality (think ICP-fit accounts) and pipeline contribution. This is a hybrid role: 2-3 days a week in our NYC (Financial District) office (with incredible views!)

This role is for you if you think in pipeline, not only impressions.

What You Will Be Doing

• Manage the execution of email marketing programs end-to-end in HubSpot - building, optimizing copy for conversion (with support from the content team), QA, sending, and reporting

• Build segmentation lists and personalization tactics that improve conversion and overall performance

• Run experiments and document learnings (subject line standards, copy length, CTA hierarchy, personalization use cases) and share findings with the broader marketing team so it compounds beyond your own campaigns

• Maintain strong email list hygiene and deliverability practices

• Manage paid execution across Google Ads, Reddit Ads, LinkedIn Ads, G2, and emerging channels (e.g. ChatGPT ads) to drive pipeline across segments

• Define targeting and retargeting audiences (with Demand Gen support), build the assets yourself - pull a compelling angle from copy the content team provides, direct the visuals, and cut short video when needed. Then launch, monitor, and optimize based on performance.

• Set up conversion tracking, bid strategy, and attribution reporting

Skills & Experience

• 4+ years of hands on experience in paid acquisition and growth marketing, ideally in B2B SaaS or performance marketing agency experience

• Strong instincts for what makes owned and paid programs convert

• Deep knowledge of Google Ads and LinkedIn Ads (Reddit, G2, and ChatGPT ads a plus)

• Strong HubSpot experience - you will build and send campaigns independently including segmentation, smart content, forms, sequences, and reporting

• Real, sustained experience building and iterating on both email and paid campaigns - long enough to test a hypothesis and learn from it

• Experience using AI to accelerate creative development, uncover insights, and optimize at scale

• Understanding of enterprise sales with long, multi-stakeholder buying cycles

• Excellent cross-functional collaboration skills - comfortable working with RevOp, Product Marketing, Content, and Demand Gen

• Strong project management skills - able to run multiple concurrent campaigns

• Critical thinker who interrogates the work rather than just executing playbooks

The following are a bonus!

• Reddit, G2, and ChatGPT Ads experience

• Clay experience

Life @ Brightflag

We're growing fast and so is the experience we can offer you:

• The excitement and pace of a fast- growing company, without the risk

• A huge opportunity to make a real impact, to shape what we do and where we are going.

• The exposure and challenge you need to learn, grow and progress your career in a high growth environment.

• A sound, helpful team, in a friendly, values-driven and inclusive environment.

• Competitive salary.

• 15 days PTO.

• Competitive base salary with 100,000 - 130,000 plus bonus (Geo and experience dependent).

• 401(k) plan with company match.

• Comprehensive health insurance, life insurance and long term illness/income protection.

• Wellbeing program & stipend.

We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvemen. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

About Brightflag

Hi, we're Brightflag, the AI-powered, enterprise legal management platform that helps corporate legal departments operate with greater clarity, efficiency, and control.

Powered by our patented AI, which was developed with over 100,000 hours of legal and engineering expertise, and supported by our best-in-class Customer Success teams, Brightflag enables in-house legal teams to streamline operations, manage matters and spend, and collaborate more effectively with outside counsel.

Today, Brightflag is trusted by leading global organizations and forms part of the Legal & Regulatory division of Wolters Kluwer, a global provider of professional information, software solutions, and services. You can learn more about Brightflag here.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.