Senior Product Marketer (B2B Cybersecurity)

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Senior Product Marketer (B2B Cybersecurity)

Location: Remote (Americas/Europe time zones)

Employment: Full-time

Start Date: Immediate

About WiseBee

WiseBee is an AI-powered cybersecurity platform for mid-market and enterprise teams. We unify real-time threat intelligence, external attack-surface monitoring, mitigation planning, and third-party risk management into one product that helps security leaders reduce risk faster.

The Role

We’re seeking a hands-on Senior Product Marketer to own positioning, narrative, launches, sales enablement, and growth content across the buyer journey. You’ll partner closely with Product, Sales, and Engineering to translate product capabilities into clear customer value, ship high-quality assets, and support pipeline creation.

What You’ll Do

• Positioning & Messaging: Build crisp, differentiated messaging for CISOs, security leaders, and technical evaluators; maintain persona- and industry-specific value propositions.
• GTM & Launches: Plan and execute product and feature launches (briefs, web updates, emails, sales kits, webinars/events) and ensure cross-functional readiness.
• Sales Enablement: Own pitch narrative, competitive battlecards, one-pagers, case studies, and objection-handling guides; keep collateral current.
• Website & Content: Drive website clarity (homepage, product pages, pricing overview), write/commission blogs and solution guides, and optimize for conversion.
• Lifecycle & PLG Support: Collaborate on onboarding flows, in-app messaging, and campaigns that move evaluators to active users and buyers.
• Analyst/PR Coordination: Coordinate analyst briefings and lightweight PR moments to build credibility around major releases.
• Market & Competitive Insight: Maintain market maps and win/loss insights; inform roadmap, pricing/packaging input, and differentiation strategy.
• Metrics & Ops: Define KPIs for your programs (engagement, conversion, influenced pipeline), run experiments, and report results.

What You’ll Bring

• Must-have: 5-8+ years in B2B SaaS product marketing with direct experience marketing cybersecurity products (e.g., threat intel, ASM, EDR/XDR, SIEM/SOAR, TPRM, or adjacent).
• Proven success shipping product/feature launches and orchestrating GTM with Product & Sales.
• Demonstrated ability to craft clear technical narratives and turn them into effective web pages, sales assets, and campaigns.
• Strong sales enablement chops (decks, battlecards, case studies) and comfort working with account teams.
• Data-driven execution: you set hypotheses, run tests, and optimize for funnel conversion.
• Excellent writing (short and long form) and editorial judgment.

Big Pluses

• Experience marketing AI products/AI agents (positioning, adoption, trust/validation, safety messaging).
• Experience with security buyer personas (CISO, SecOps, AppSec, TPRM) and compliance-regulated industries (finance, healthcare, public sector).
• Comfortable with modern martech: CRM/Marketing automation (HubSpot), analytics (GA4), and webinar tools.
• Event experience (e.g., RSA, Black Hat) and analyst relations exposure.

How We’ll Work Together

• Collaborative, fast, and pragmatic: weekly shipping cadence, iterative testing, and tight feedback loops with founders, Product, and Sales.
• Clear goals and dashboards for your programs; autonomy to pilot campaigns and bring in contractors/agencies when justified.

What We Offer

• Competitive salary and meaningful equity
• Fully remote, flexible schedule within stated time zones
• Opportunity to shape the story and category for a next-gen AI-driven cybersecurity platform

How to Apply

Send your resume and 2-3 work samples (e.g., launch brief, messaging doc, website or enablement assets).

Include a short paragraph on a recent cybersecurity product launch you admire and why.

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