Senior Product Marketing Specialist

Overview

We are seeking a dynamic and experienced Product Marketing Manager to join Wolters Kluwer China medical research marketing team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of medical research solutions. This role requires an understanding of the medical research, healthcare education and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.

Responsibilities

• Product Expertise: Maintain an expert understanding of our publishing portfolio, medical research products offered, differentiators, customers, and competition.
• Product Launches: Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
• Campaign Execution: Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product strategy, product management and sales. Refine and optimize product messaging and positioning.
• Lead Generation: Generate and develop/nurture leads and achieve campaign goals/metrics.
• Sales Collaboration: Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids.
• Data Analytics: Track, report, and analyze program KPIs and ROI. Utilize data-driven insights to measure and define future best practices.
• Market Research: Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly.
• Competitive Analysis: Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required. Provide strategic insights based on market and competitive analysis.
• Gather customer insights by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
• Support thought leadership initiatives by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.

Qualifications

• 5+ years of experience in product marketing, preferably in medical research or healthcare education sectors.
• Master’s or higher degree in medicine or STEM is preferred. Clinical background is a plus
• Demonstrated success in launching new products and growing market share.
• Analytical skills with a data-driven approach to decision-making.
• Ability to quickly grasp complex products and communicate their value clearly.
• Exceptional writing skills with the ability to simplify technical concepts.
• Advanced expertise in market research and data interpretation.
• Proficiency in marketing automation tools and CRM platforms.
• Excellent verbal and written communication skills.
• Superior project management capabilities.
• Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.